Brandwave

How popular isHershey's?

In September 2026, people searched for Hershey's by name about 451,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 11.9% of all global chocolate bar brand searches, placing Hershey's fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about chocolate bar brands, Hershey's appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Hershey's is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Ferrero RocherShare of searches 39.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SnickersShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. LindtShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Hershey'sShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CadburyShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hershey's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hershey's is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Cadbury2nd
  3. Tony's Chocolonely3rd
  4. Hershey's4th
  5. Snickers5th
  6. Ritter Sport6th
  7. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hershey's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snickers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ritter Sport2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chocolate bar brands compete with Hershey's?

Hershey's against chocolate bar brands worldwide, by month

Share of searches by month for Ferrero Rocher, Snickers, Lindt, Hershey's, Cadbury, Ritter Sport, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherSnickersLindtHershey'sCadburyRitter SportTony's Chocolonely
Oct 202535%19.2%19.2%12.8%8.6%4.7%0.52%
Nov 202533.9%12.5%22.6%8.3%18.5%3.7%0.5%
Dec 202545.6%11.2%25%7.5%6.1%4.1%0.45%
Jan 202642.6%15.7%19.2%10.5%7%4.7%0.42%
Feb 202648.3%14.5%14.5%9.7%7.9%4.3%0.71%
Mar 202636.7%13.5%24.5%9.1%9%4.9%2.2%
Apr 202634.5%15.5%23%10.4%8.5%5.7%2.5%
May 202639.4%17.7%14.4%11.8%7.9%5.3%3.5%
Jun 202635.9%16.2%16.2%13.3%10.8%4.9%2.7%
Jul 202637.9%17.1%17.1%11.5%9.4%4.2%2.8%
Aug 202637.7%16.9%13.8%11.3%11.3%6.2%2.8%
Sep 202639.6%17.8%14.5%11.9%8%5.3%2.9%

  1. 1.Ferrero Rocher

    39.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Snickers

    17.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Lindt

    14.5%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hershey's

    11.9%

    Held 4th. 451K estimated branded searches, +0.04% vs prior month. Share +0.6 points.

  5. 5.Cadbury

    8%

    Held 5th. 301K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  6. 6.Ritter Sport

    5.3%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  7. 7.Tony's Chocolonely

    2.9%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Hershey's and its closest rivals

Every comparison with Hershey's

10 comparisons

How has branded search demand for Hershey's changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hershey's worldwide fell from 551K to 451K.
  • Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate bar brands worldwide decreased from 12.8% to 11.9%.
  • Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate bar brands worldwide peaked at 13.3% in June 2026 and was lowest at 7.5% in December 2025.

How did search popularity change for chocolate bar brands worldwide in September 2026?

6 changes

  1. In September 2026, Ferrero Rocher gained share of searches among chocolate bar brands worldwide, from 37.7% to 39.6%.

  2. In September 2026, Snickers gained share of searches among chocolate bar brands worldwide, from 16.9% to 17.8%.

  3. In September 2026, Lindt gained share of searches among chocolate bar brands worldwide, from 13.8% to 14.5%.

  4. In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%.

  5. In September 2026, Cadbury lost share of searches among chocolate bar brands worldwide, from 11.3% to 8%.

  6. In September 2026, Ritter Sport lost share of searches among chocolate bar brands worldwide, from 6.2% to 5.3%.

How are Hershey's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hershey's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hershey s
  • hershey's

Do you work for Hershey's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hershey's compete?

Hershey's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate bar brands4th of 711.9%Shown above
Chocolate spreads3rd of 617.5%Show ranking
Milk chocolate brands3rd of 523.5%Show ranking
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Is Hershey's your brand?

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