Brandwave

How popular isRitter Sport in search?

In September 2026, people searched for Ritter Sport by name about 201,000 times worldwide, about the same as the previous year. These searches made up 5.3% of all global chocolate bar brand searches, placing Ritter Sport sixth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ferrero Rocher39.6%
  2. Snickers17.8%
  3. Lindt14.5%
  4. Hershey's11.9%
  5. Cadbury8%
  6. Ritter Sport5.3%
  7. Tony's Chocolonely2.9%
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Which chocolate bar brands compete with Ritter Sport?

Ritter Sport against chocolate bar brands worldwide, by month

Share of searches by month for Ferrero Rocher, Snickers, Lindt, Hershey's, Cadbury, Ritter Sport, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherSnickersLindtHershey'sCadburyRitter SportTony's Chocolonely
Oct 202535%19.2%19.2%12.8%8.6%4.7%0.52%
Nov 202533.9%12.5%22.6%8.3%18.5%3.7%0.5%
Dec 202545.6%11.2%25%7.5%6.1%4.1%0.45%
Jan 202642.6%15.7%19.2%10.5%7%4.7%0.42%
Feb 202648.3%14.5%14.5%9.7%7.9%4.3%0.71%
Mar 202636.7%13.5%24.5%9.1%9%4.9%2.2%
Apr 202634.5%15.5%23%10.4%8.5%5.7%2.5%
May 202639.4%17.7%14.4%11.8%7.9%5.3%3.5%
Jun 202635.9%16.2%16.2%13.3%10.8%4.9%2.7%
Jul 202637.9%17.1%17.1%11.5%9.4%4.2%2.8%
Aug 202637.7%16.9%13.8%11.3%11.3%6.2%2.8%
Sep 202639.6%17.8%14.5%11.9%8%5.3%2.9%

  1. 1.Ferrero Rocher

    39.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Snickers

    17.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Lindt

    14.5%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hershey's

    11.9%

    Held 4th. 451K estimated branded searches, +0.04% vs prior month. Share +0.6 points.

  5. 5.Cadbury

    8%

    Held 5th. 301K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  6. 6.Ritter Sport

    5.3%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  7. 7.Tony's Chocolonely

    2.9%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ritter Sport and its closest rivals

Every comparison with Ritter Sport

6 comparisons

How has branded search demand for Ritter Sport changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ritter Sport worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Ritter Sport’s share of searches among chocolate bar brands worldwide increased from 4.7% to 5.3%.
  • Across the 12 months ending September 2026, Ritter Sport’s share of searches among chocolate bar brands worldwide peaked at 6.2% in August 2026 and was lowest at 3.7% in November 2025.

How did search popularity change for chocolate bar brands worldwide in September 2026?

6 changes

  1. In September 2026, Ferrero Rocher gained share of searches among chocolate bar brands worldwide, from 37.7% to 39.6%.

  2. In September 2026, Snickers gained share of searches among chocolate bar brands worldwide, from 16.9% to 17.8%.

  3. In September 2026, Lindt gained share of searches among chocolate bar brands worldwide, from 13.8% to 14.5%.

  4. In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%.

  5. In September 2026, Cadbury lost share of searches among chocolate bar brands worldwide, from 11.3% to 8%.

  6. In September 2026, Ritter Sport lost share of searches among chocolate bar brands worldwide, from 6.2% to 5.3%.

How are Ritter Sport’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ritter Sport’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ritter sport

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