Hershey's vs Snickers:Which is more popular?
In September 2026, Snickers had more branded searches than Hershey's among chocolate bar brands worldwide. Snickers had about 673,000 branded searches, while Hershey's had 451,000. Snickers made up 17.8% of all chocolate bar brand searches we track, and Hershey's accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Hershey's appeared in four of the five answers and Snickers in three. Hershey's was mentioned before Snickers in three out of four answers that named either.
Who do people search for more?
Snickers, about 49% more searches than Hershey's
Who does AI mention more?
Hershey's, mentioned in 4 of 5 answers, Snickers in 3
Who does AI recommend more?
Hershey's, named ahead of Snickers in 3 of 4 answers
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hershey's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Snickers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hershey's was listed before Snickers in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lindt1st
Cadbury2nd
Tony's Chocolonely3rd- Hershey's4th
- Snickers5th
Ritter Sport6th
Ferrero Rocher–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hershey's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tony's Chocolonely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snickers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ritter Sport2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to?”
Asked ChatGPT
“What are the best chocolate bar brands?”
Asked ChatGPT
“What's the best chocolate bar brand for a sweet snack?”
Searched Google, AI Overview
“chocolate bar brands”
Searched Google, AI Overview
“best chocolate bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hershey's or Snickers more popular in search?
This chart shows how often people search Google for Hershey's and Snickers by name. Each line represents a brand's share of searches for all seven chocolate bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snickers, Hershey's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Snickers | Lindt | Hershey's | Cadbury | Ritter Sport | Tony's Chocolonely |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19.2% | 19.2% | 12.8% | 8.6% | 4.7% | 0.52% |
| Nov 2025 | 33.9% | 12.5% | 22.6% | 8.3% | 18.5% | 3.7% | 0.5% |
| Dec 2025 | 45.6% | 11.2% | 25% | 7.5% | 6.1% | 4.1% | 0.45% |
| Jan 2026 | 42.6% | 15.7% | 19.2% | 10.5% | 7% | 4.7% | 0.42% |
| Feb 2026 | 48.3% | 14.5% | 14.5% | 9.7% | 7.9% | 4.3% | 0.71% |
| Mar 2026 | 36.7% | 13.5% | 24.5% | 9.1% | 9% | 4.9% | 2.2% |
| Apr 2026 | 34.5% | 15.5% | 23% | 10.4% | 8.5% | 5.7% | 2.5% |
| May 2026 | 39.4% | 17.7% | 14.4% | 11.8% | 7.9% | 5.3% | 3.5% |
| Jun 2026 | 35.9% | 16.2% | 16.2% | 13.3% | 10.8% | 4.9% | 2.7% |
| Jul 2026 | 37.9% | 17.1% | 17.1% | 11.5% | 9.4% | 4.2% | 2.8% |
| Aug 2026 | 37.7% | 16.9% | 13.8% | 11.3% | 11.3% | 6.2% | 2.8% |
| Sep 2026 | 39.6% | 17.8% | 14.5% | 11.9% | 8% | 5.3% | 2.9% |
How has the Hershey's and Snickers comparison changed over the last 12 months?
3 findings
- Snickers was ahead of Hershey's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate bar brands worldwide moved from 12.8% to 11.9%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 12 months ending September 2026, Snickers’ share of searches among chocolate bar brands worldwide moved from 19.2% to 17.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for chocolate bar brands worldwide in September 2026?
2 changes
In September 2026, Snickers gained share of searches among chocolate bar brands worldwide, from 16.9% to 17.8%.
In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hershey's’ and Snickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chocolate bar brands
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