Brandwave

How popular isHershey's in search?

In September 2026, there were an estimated 451K branded searches for Hershey's worldwide which is down 18.2% over the last 12 months. Hershey's holds 34.6% estimated Share of Search among milk chocolate brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lindt42.2%
  2. Hershey's34.6%
  3. Cadbury23.1%
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Which milk chocolate brands compete with Hershey's?

Hershey's against milk chocolate brands worldwide, by month

Share of Search by month for Lindt, Hershey's, Cadbury. The figures are in the table below the chart.

View monthly share of search table
MonthLindtHershey'sCadbury
Oct 202547.2%31.6%21.1%
Nov 202545.7%16.9%37.4%
Dec 202564.7%19.4%15.9%
Jan 202652.3%28.6%19.1%
Feb 202645.1%30.2%24.7%
Mar 202657.5%21.3%21.2%
Apr 202655%24.8%20.2%
May 202642.2%34.6%23.1%
Jun 202640.2%32.9%26.9%
Jul 202645.1%30.2%24.7%
Aug 202637.9%31.1%31%
Sep 202642.2%34.6%23.1%

  1. 1.Lindt

    42.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.Hershey's

    34.6%

    Held 2nd. 451K estimated branded searches, +0.04% vs prior month. Share +3.6 points.

  3. 3.Cadbury

    23.1%

    Held 3rd. 301K estimated branded searches, -33.1% vs prior month. Share -7.9 points.

Compare search popularity between Hershey's and its closest rivals

Every comparison with Hershey's

How has branded search demand for Hershey's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hershey's worldwide fell from 551K to 451K.
  • Across the 12 months ending September 2026, Hershey's’ estimated Share of Search among milk chocolate brands worldwide increased from 31.6% to 34.6%.
  • Across the 12 months ending September 2026, Hershey's’ estimated Share of Search among milk chocolate brands worldwide peaked at 34.6% in May 2026 and was lowest at 16.9% in November 2025.

How did search popularity change for milk chocolate brands worldwide in September 2026?

  1. In September 2026, Lindt gained estimated Share of Search among milk chocolate brands worldwide, from 37.9% to 42.2%.

  2. In September 2026, Hershey's gained estimated Share of Search among milk chocolate brands worldwide, from 31.1% to 34.6%.

  3. In September 2026, Cadbury lost estimated Share of Search among milk chocolate brands worldwide, from 31% to 23.1%.

Where does Hershey's compete?

Hershey's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chocolate spreads4th of 615.1%Show ranking
Milk chocolate brands2nd of 334.6%Shown above

How is Hershey's measured?

Brandwave collects information about searches that people make online using Hershey's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hershey s
  • hershey's

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How the Brand Demand Index is measured

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