Hershey's vs Jimmy's:Which is more popular by branded search?
In August 2026, Hershey's and Jimmy's were level on Share of Search among chocolate spreads worldwide, with an estimated 451K versus 452K branded searches, at 14.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hershey's or Jimmy's?
Compare the chocolate spreads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jimmy's, Hershey's. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Lindt | Jimmy's | Hershey's | Cadbury | Rigoni di Asiago |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 24% | 13.2% | 16.1% | 10.7% | 0.43% |
| Nov 2025 | 27.4% | 27.4% | 12.4% | 10.1% | 22.4% | 0.27% |
| Dec 2025 | 25.8% | 38.6% | 14.2% | 11.6% | 9.5% | 0.31% |
| Jan 2026 | 31.9% | 26.2% | 17.6% | 14.4% | 9.6% | 0.39% |
| Feb 2026 | 43.4% | 19.5% | 13.1% | 13% | 10.6% | 0.35% |
| Mar 2026 | 32% | 32% | 11.9% | 11.8% | 11.8% | 0.39% |
| Apr 2026 | 34.8% | 28.6% | 12.9% | 12.9% | 10.5% | 0.28% |
| May 2026 | 40.8% | 18.4% | 15.3% | 15.1% | 10.1% | 0.4% |
| Jun 2026 | 40% | 18% | 14.9% | 14.8% | 12.1% | 0.32% |
| Jul 2026 | 37.3% | 20.5% | 16.9% | 13.7% | 11.2% | 0.37% |
| Aug 2026 | 38.9% | 17.6% | 14.4% | 14.4% | 14.4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hershey's and Jimmy's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Jimmy's took it in November 2025.
- Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide moved from 16.1% to 14.4%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide moved from 13.2% to 14.4%, and its estimated monthly branded searches held steady at 452K.
How did search popularity change for chocolate spreads worldwide in August 2026?
2 changes
In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.
In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.9% to 14.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hershey's’ and Jimmy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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