Brandwave

How popular isCadbury in search?

In September 2026, there were an estimated 301K branded searches for Cadbury worldwide which is down 18.2% over the last 12 months. Cadbury holds 23.1% estimated Share of Search among milk chocolate brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lindt42.2%
  2. Hershey's34.6%
  3. Cadbury23.1%
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Which milk chocolate brands compete with Cadbury?

Cadbury against milk chocolate brands worldwide, by month

Share of Search by month for Lindt, Hershey's, Cadbury. The figures are in the table below the chart.

View monthly share of search table
MonthLindtHershey'sCadbury
Oct 202547.2%31.6%21.1%
Nov 202545.7%16.9%37.4%
Dec 202564.7%19.4%15.9%
Jan 202652.3%28.6%19.1%
Feb 202645.1%30.2%24.7%
Mar 202657.5%21.3%21.2%
Apr 202655%24.8%20.2%
May 202642.2%34.6%23.1%
Jun 202640.2%32.9%26.9%
Jul 202645.1%30.2%24.7%
Aug 202637.9%31.1%31%
Sep 202642.2%34.6%23.1%

  1. 1.Lindt

    42.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.Hershey's

    34.6%

    Held 2nd. 451K estimated branded searches, +0.04% vs prior month. Share +3.6 points.

  3. 3.Cadbury

    23.1%

    Held 3rd. 301K estimated branded searches, -33.1% vs prior month. Share -7.9 points.

Compare search popularity between Cadbury and its closest rivals

Every comparison with Cadbury

How has branded search demand for Cadbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cadbury worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Cadbury’s estimated Share of Search among milk chocolate brands worldwide increased from 21.1% to 23.1%.
  • Across the 12 months ending September 2026, Cadbury’s estimated Share of Search among milk chocolate brands worldwide peaked at 37.4% in November 2025 and was lowest at 15.9% in December 2025.

How did search popularity change for milk chocolate brands worldwide in September 2026?

  1. In September 2026, Lindt gained estimated Share of Search among milk chocolate brands worldwide, from 37.9% to 42.2%.

  2. In September 2026, Hershey's gained estimated Share of Search among milk chocolate brands worldwide, from 31.1% to 34.6%.

  3. In September 2026, Cadbury lost estimated Share of Search among milk chocolate brands worldwide, from 31% to 23.1%.

Where does Cadbury compete?

Cadbury is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chocolate brands4th of 510.1%Show ranking
Chocolate spreads5th of 610.1%Show ranking
Hot chocolate brands3rd of 618.7%Show ranking
Milk chocolate brands3rd of 323.1%Shown above
Lollies2nd of 634.6%Show ranking
Granola bar brands1st of 635.2%Show ranking

How is Cadbury measured?

Brandwave collects information about searches that people make online using Cadbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cadbury

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How the Brand Demand Index is measured

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