Cadbury vs Clif Bar:Which is more popular by branded search?
In August 2026, Cadbury had more branded searches than Clif Bar among granola bar brands worldwide. Cadbury was estimated to have 450K branded searches compared to Clif Bar’s 110K, and held a 48.5% Share of Search versus Clif Bar’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Clif Bar?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Clif Bar. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| Nov 2025 | 73.2% | 12.1% | 6.6% | 3.6% | 4.4% | — |
| Dec 2025 | 51.3% | 23% | 10.3% | 6.9% | 8.4% | — |
| Jan 2026 | 40.3% | 26.9% | 14.7% | 8.1% | 9.9% | — |
| Feb 2026 | 47.1% | 25.8% | 11.6% | 7.8% | 7.8% | — |
| Mar 2026 | 50.3% | 22.4% | 12.3% | 6.8% | 8.3% | — |
| Apr 2026 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| May 2026 | 41.1% | 27.4% | 15% | 8.3% | 8.3% | — |
| Jun 2026 | 46.6% | 25.5% | 13.9% | 6.3% | 7.7% | — |
| Jul 2026 | 41.7% | 27.8% | 15.2% | 6.9% | 8.4% | — |
| Aug 2026 | 48.5% | 26.5% | 11.9% | 6.5% | 6.5% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Cadbury and Clif Bar comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Clif Bar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide moved from 46% to 48.5%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide moved from 13.8% to 11.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for granola bar brands worldwide in August 2026?
2 changes
In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.
In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Clif Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.