Cadbury vs Whittaker's:Which is searched more?
In August 2026, Cadbury had more branded searches than Whittaker's among chocolate brands worldwide. Cadbury was estimated to have 450K branded searches compared to Whittaker's’ 110K, and held a 9.7% Share of Search versus Whittaker's’ 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Whittaker's?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Whittaker's. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Whittaker's |
|---|---|---|
| Oct 2025 | 7.6% | 2.3% |
| Nov 2025 | 14.8% | 3% |
| Dec 2025 | 4.4% | 1.3% |
| Jan 2026 | 5.5% | 1.7% |
| Feb 2026 | 6% | 1.5% |
| Mar 2026 | 7.5% | 1.8% |
| Apr 2026 | 7.5% | 2.2% |
| May 2026 | 6.8% | 2.5% |
| Jun 2026 | 9.4% | 2.8% |
| Jul 2026 | 7.8% | 3.5% |
| Aug 2026 | 9.7% | 2.4% |
| Sep 2026 | — | — |
How has the Cadbury and Whittaker's comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Whittaker's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide moved from 7.6% to 9.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for chocolate brands worldwide in August 2026?
2 changes
In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 7.8% to 9.7%.
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 3.5% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
1 branded search term
- cadbury
Whittaker's
2 branded search terms
- whittaker s
- whittakers
Put your own brand in this comparison
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