Brandwave

Lollies:Which brands are most popular in search?

Cadbury and Haribo share the highest estimated Share of Search among lollies worldwide, at 44.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury44.1%
  2. Haribo44.1%
  3. Mars7.3%
  4. Nestle4%
  5. Swizzels0.35%
  6. Maynards Bassetts0.13%

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Share of SearchLeaderboard

Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lollies worldwide, by month

Share of Search by month for Cadbury, Haribo, Mars, Nestle. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyHariboMarsNestleSwizzelsMaynards Bassetts
Oct 202531.4%57.4%6.3%4.2%0.56%0.14%
Nov 202558.9%32.4%5.3%2.9%0.32%0.08%
Dec 202535.1%52.5%7.1%4.7%0.52%0.12%
Jan 202630.2%55.2%9.1%5%0.44%0.13%
Feb 202635.2%52.5%7.1%4.7%0.42%0.1%
Mar 202639.9%48.7%6.6%4.4%0.32%0.12%
Apr 202635.2%52.6%7.1%4.7%0.28%0.12%
May 202631.1%56.7%7.6%4.2%0.3%0.1%
Jun 202639.8%48.7%6.5%4.4%0.39%0.14%
Jul 202635.1%52.5%7.1%4.7%0.42%0.12%
Aug 202644.1%44.1%7.3%4%0.35%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cadbury

    44.1%

    Moved from 2nd to 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9 points.

  2. 2.Haribo

    44.1%

    Moved from 1st to 2nd. 450K estimated branded searches, 0% vs prior month. Share -8.4 points.

  3. 3.Mars

    7.3%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Nestle

    4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Swizzels

    0.35%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maynards Bassetts

    0.13%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lollies worldwide?

Cadbury and Haribo share the highest estimated Share of Search among lollies worldwide, at 44.1% in August 2026.

Global lollies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cadbury31.4% → 44.1%58.9%Nov 202530.2%Jan 20262nd → 1st
Haribo57.4% → 44.1%57.4%Oct 202532.4%Nov 20251st → 2nd
Mars6.3% → 7.3%9.1%Jan 20265.3%Nov 20253rd
Nestle4.2% → 4%5%Jan 20262.9%Nov 20254th
Swizzels0.56% → 0.35%0.56%Oct 20250.28%Apr 20265th
Maynards Bassetts0.14% → 0.13%0.14%Jun 20260.08%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide increased from 31.4% to 44.1%.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide decreased from 57.4% to 44.1%.
  • Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide increased from 6.3% to 7.3%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide peaked at 58.9% in November 2025 and was lowest at 30.2% in January 2026.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide peaked at 57.4% in October 2025 and was lowest at 32.4% in November 2025.
  • Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide peaked at 9.1% in January 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, Nestle’s estimated Share of Search among lollies worldwide peaked at 5% in January 2026 and was lowest at 2.9% in November 2025.
  • Across the 11 months ending August 2026, Cadbury rose from 2nd to 1st among lollies worldwide.
  • Across the 11 months ending August 2026, Haribo fell from 1st to 2nd among lollies worldwide.
  • Across the 11 months ending August 2026, Nestle, Swizzels and Maynards Bassetts held steady: their estimated Share of Search among lollies worldwide each moved less than 0.5 percentage points.

How did search popularity change for lollies worldwide in August 2026?

  1. In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.

  2. In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.

  3. In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.

  4. Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

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