Brandwave

How popular isHaribo in search?

In August 2026, there were an estimated 450K branded searches for Haribo worldwide which is down 33.1% over the last 11 months. Haribo holds 44.1% estimated Share of Search among lollies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury44.1%
  2. Haribo44.1%
  3. Mars7.3%
  4. Nestle4%
  5. Swizzels0.35%
  6. Maynards Bassetts0.13%
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Which lollies compete with Haribo?

Haribo against lollies worldwide, by month

Share of Search by month for Cadbury, Haribo, Mars, Nestle. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyHariboMarsNestleSwizzelsMaynards Bassetts
Oct 202531.4%57.4%6.3%4.2%0.56%0.14%
Nov 202558.9%32.4%5.3%2.9%0.32%0.08%
Dec 202535.1%52.5%7.1%4.7%0.52%0.12%
Jan 202630.2%55.2%9.1%5%0.44%0.13%
Feb 202635.2%52.5%7.1%4.7%0.42%0.1%
Mar 202639.9%48.7%6.6%4.4%0.32%0.12%
Apr 202635.2%52.6%7.1%4.7%0.28%0.12%
May 202631.1%56.7%7.6%4.2%0.3%0.1%
Jun 202639.8%48.7%6.5%4.4%0.39%0.14%
Jul 202635.1%52.5%7.1%4.7%0.42%0.12%
Aug 202644.1%44.1%7.3%4%0.35%0.13%
Sep 2026——————

  1. 1.Cadbury

    44.1%

    Moved from 2nd to 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9 points.

  2. 2.Haribo

    44.1%

    Moved from 1st to 2nd. 450K estimated branded searches, 0% vs prior month. Share -8.4 points.

  3. 3.Mars

    7.3%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Nestle

    4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Swizzels

    0.35%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maynards Bassetts

    0.13%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Haribo and its closest rivals

How has branded search demand for Haribo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haribo worldwide fell from 673K to 450K.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide decreased from 57.4% to 44.1%.
  • Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide peaked at 57.4% in October 2025 and was lowest at 32.4% in November 2025.
  • Across the 11 months ending August 2026, Haribo fell from 1st to 2nd among lollies worldwide.

How did search popularity change for lollies worldwide in August 2026?

  1. In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.

  2. In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.

  3. In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.

  4. Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Haribo measured?

Brandwave collects information about searches that people make online using Haribo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • haribo

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How the Brand Demand Index is measured

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