Cadbury vs Options:Which is searched more?
In August 2026, Cadbury had more branded searches than Options among hot chocolate brands worldwide. Cadbury was estimated to have 450K branded searches compared to Options’ 5.4K, and held a 23% Share of Search versus Options’ 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Options?
Compare the hot chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Options. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Options |
|---|---|---|
| Oct 2025 | 22.7% | 0.75% |
| Nov 2025 | 45.3% | 0.67% |
| Dec 2025 | 22.7% | 0.61% |
| Jan 2026 | 18% | 0.72% |
| Feb 2026 | 21.7% | 0.48% |
| Mar 2026 | 25.3% | 0.37% |
| Apr 2026 | 22% | 0.32% |
| May 2026 | 15.8% | 0.28% |
| Jun 2026 | 20.7% | 0.25% |
| Jul 2026 | 16.9% | 0.16% |
| Aug 2026 | 23% | 0.28% |
| Sep 2026 | — | — |
How has the Cadbury and Options comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Options in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among hot chocolate brands worldwide moved from 22.7% to 23%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Options’ estimated Share of Search among hot chocolate brands worldwide moved from 0.75% to 0.28%, and its estimated monthly branded searches moved from 12.1K to 5.4K.
How did search popularity change for hot chocolate brands worldwide in August 2026?
2 changes
In August 2026, Cadbury overtook Nesquik to rank 2nd among hot chocolate brands worldwide, at 23%.
Estimated monthly branded searches for Options worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Options’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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