How popular isMilo?
In September 2026, people searched for Milo by name about 823,000 times worldwide, a 22.3% increase from the previous year. These searches made up 44.7% of all global hot chocolate and malted drink brand searches, placing Milo first out of four brands. When we asked both ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Milo appeared in one of the five answers.
Milo is the most searched of 4 competitors.
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hot chocolate and malted drink brands
5 answers
Asked ChatGPT
“Which hot chocolate brand should I buy?”
Asked ChatGPT
“What are the best hot chocolate and malted drink brands?”
Asked ChatGPT
“What's the best hot chocolate brand for a warm drink at home?”
Searched Google, AI Overview
“hot chocolate brands”
Searched Google, AI Overview
“best hot chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hot chocolate and malted drink brands compete with Milo?
Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 823K | -17.7% | -5.7 points | |
| 2, held 2nd | 24.4% | 450K | 0% | +1.7 points | |
| 3, held 3rd | 20% | 368K | 0% | +1.4 points | |
| 4, held 4th | 10.9% | 201K | +21.8% | +2.6 points |
1.
Milo44.7%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.
24.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Nesquik20%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Ovaltine10.9%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
Compare popularity between Milo and its closest rivals
Every comparison with Milo
10 comparisons
How has branded search demand for Milo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milo worldwide rose from 673K to 823K.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide increased from 33.7% to 44.7%.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide peaked at 59.5% in June 2026 and was lowest at 18.7% in May 2026.
- Across the 12 months ending September 2026, Milo rose from 2nd to 1st among hot chocolate and malted drink brands worldwide.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
4 changes
In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are Milo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milo
Who owns Milo?
Milo is owned by 
Nestlé. Brandwave also tracks 
Purina, 
Dolce Gusto, 
Gerber, 
Maggi, NAN, Nescafé, Nesquik and 
Purina Pro Plan Veterinary Supplements, owned by the same company, worldwide.
Do you work for Milo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Milo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hot chocolate and malted drink brands | 1st of 4 | 44.7% | Shown above |
| Hot chocolate brands | 1st of 6 | 51.2% | Show ranking |
| Malt drinks | 1st of 6 | 76.3% | Show ranking |
Is Milo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.