Brandwave

How popular isMilo in search?

In August 2026, there were an estimated 1M branded searches for Milo worldwide which is up 48.6% over the last 11 months. Milo holds 82% estimated Share of Search among malt drinks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milo82%
  2. Ovaltine13.5%
  3. Boost4.1%
  4. Complan0.3%
  5. Horlicks0.08%
  6. Bournvita<0.01%
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Which malt drinks compete with Milo?

Milo against malt drinks worldwide, by month

Share of Search by month for Milo, Ovaltine, Boost. The figures are in the table below the chart.

View monthly share of search table
MonthMiloOvaltineBoostComplanHorlicksBournvita
Oct 202573.3%21.9%4.4%0.32%0.1%<0.01%
Nov 202573.9%22.1%3.6%0.32%0.1%<0.01%
Dec 202570.4%25.7%3.5%0.3%0.1%<0.01%
Jan 202676.9%18.8%3.8%0.34%0.15%<0.01%
Feb 202679.7%16%3.9%0.28%0.15%<0.01%
Mar 202679.6%16%3.9%0.35%0.13%<0.01%
Apr 202682.1%13.5%4%0.29%0.1%<0.01%
May 202679.7%16%3.9%0.28%0.09%<0.01%
Jun 202684.8%11.4%3.4%0.25%0.08%<0.01%
Jul 202682.6%13.6%3.3%0.3%0.08%<0.01%
Aug 202682%13.5%4.1%0.3%0.08%<0.01%
Sep 2026——————

  1. 1.Milo

    82%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Ovaltine

    13.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Boost

    4.1%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Complan

    0.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Horlicks

    0.08%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bournvita

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Milo and its closest rivals

How has branded search demand for Milo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milo worldwide rose from 673K to 1M.
  • Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide increased from 73.3% to 82%.
  • Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide peaked at 84.8% in June 2026 and was lowest at 70.4% in December 2025.

How did search popularity change for malt drinks worldwide in August 2026?

  1. In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%.

  2. In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%.

  3. Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Milo compete?

Milo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot chocolate brands1st of 651.2%Show ranking
Malt drinks1st of 682%Shown above

How is Milo measured?

Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milo

How the Brand Demand Index is measured

Who owns Milo?

Milo is owned by Nestlé. Brandwave also tracks Purina, Maggi, NAN, Nescafé and Nesquik, owned by the same company, worldwide.

Do you work for Milo? To request corrections or removal please contact us via our support page and we will be happy to assist.

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