Hot chocolate and malted drink brands:Which are searched most?
In September 2026, Milo was the most searched among hot chocolate and malted drink brands worldwide, with an estimated 823K branded searches, 44.7% of all searches for the four we track. These are worldwide searches for English-language branded terms.
Follow hot chocolate and malted drink brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of searchesLeaderboard
Compare the hot chocolate and malted drink brands people make at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 823K | -17.7% | -5.7 points | |
| 2, held 2nd | 24.4% | 450K | 0% | +1.7 points | |
| 3, held 3rd | 20% | 368K | 0% | +1.4 points | |
| 4, held 4th | 10.9% | 201K | +21.8% | +2.6 points |
1.
Milo44.7%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.
24.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Nesquik20%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Ovaltine10.9%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
Compare search popularity between leading brands
Which brand is most popular in search among hot chocolate and malted drink brands worldwide?
4 brands
In September 2026, Milo was the most searched among hot chocolate and malted drink brands worldwide, with an estimated 823K branded searches, 44.7% of all searches for the four we track. Avalanche is in 2nd place, 20.2 percentage points behind at 24.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Milo | 33.7% → 44.7% | 59.5%Jun 2026 | 18.7%May 2026 | 2nd → 1st |
 Avalanche | 33.7% → 24.4% | 62.3%May 2026 | 13.8%Jul 2026 | 1st → 2nd |
| Nesquik | 22.5% → 20% | 22.5%Oct 2025 | 12.9%Feb 2026 | 3rd |
| Ovaltine | 10.1% → 10.9% | 10.9%Sep 2026 | 3.7%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide increased from 33.7% to 44.7%.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide decreased from 33.7% to 24.4%.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide decreased from 22.5% to 20%.
- Across the 12 months ending September 2026, Ovaltine’s share of searches among hot chocolate and malted drink brands worldwide increased from 10.1% to 10.9%.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide peaked at 59.5% in June 2026 and was lowest at 18.7% in May 2026.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide peaked at 62.3% in May 2026 and was lowest at 13.8% in July 2026.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide peaked at 22.5% in October 2025 and was lowest at 12.9% in February 2026.
- Across the 12 months ending September 2026, Ovaltine’s share of searches among hot chocolate and malted drink brands worldwide peaked at 10.9% in September 2026 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, Milo rose from 2nd to 1st among hot chocolate and malted drink brands worldwide.
- Across the 12 months ending September 2026, Avalanche fell from 1st to 2nd among hot chocolate and malted drink brands worldwide.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
4 changes
In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.