How popular isAvalanche in search?
In September 2026, people searched for Avalanche by name about 450,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 24.4% of all global hot chocolate and malted drink brand searches, placing Avalanche second out of four brands. These are worldwide searches for English-language branded terms.
Follow Avalanche and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hot chocolate and malted drink brands compete with Avalanche?
Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 823K | -17.7% | -5.7 points | |
| 2, held 2nd | 24.4% | 450K | 0% | +1.7 points | |
| 3, held 3rd | 20% | 368K | 0% | +1.4 points | |
| 4, held 4th | 10.9% | 201K | +21.8% | +2.6 points |
1.
Milo44.7%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.
24.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Nesquik20%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Ovaltine10.9%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
Compare search popularity between Avalanche and its closest rivals
Every comparison with Avalanche
3 comparisons
How has branded search demand for Avalanche changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Avalanche worldwide fell from 673K to 450K.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide decreased from 33.7% to 24.4%.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide peaked at 62.3% in May 2026 and was lowest at 13.8% in July 2026.
- Across the 12 months ending September 2026, Avalanche fell from 1st to 2nd among hot chocolate and malted drink brands worldwide.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
4 changes
In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are Avalanche’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Avalanche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- avalanche
Do you work for Avalanche? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Avalanche your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.