Avalanche vs Milo:Which is searched more?
In September 2026, Milo had more branded searches than Avalanche among hot chocolate and malted drink brands worldwide. Milo had about 823,000 branded searches, while Avalanche had 450,000. Milo made up 44.7% of all hot chocolate and malted drink brand searches we track, and Avalanche accounted for 24.4%. These are worldwide searches for English-language branded terms.
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Is Avalanche or Milo more popular in search?
Compare the hot chocolate and malted drink brands people make at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Milo, Avalanche. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
How has the Avalanche and Milo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Milo took it in June 2026.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide moved from 33.7% to 24.4%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide moved from 33.7% to 44.7%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
2 changes
In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avalanche’s and Milo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hot chocolate and malted drink brands
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