Milo vs Ovaltine:Which is more popular?
In September 2026, Milo had more branded searches than Ovaltine among hot chocolate and malted drink brands worldwide. Milo had about 823,000 branded searches, while Ovaltine had 201,000. Milo made up 44.7% of all hot chocolate and malted drink brand searches we track, and Ovaltine accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Milo and Ovaltine each appeared in one of the five answers.
Who do people search for more?
Milo, about 4 searches for every 1 for Ovaltine
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milo and Ovaltine were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hot chocolate and malted drink brands
5 answers
Asked ChatGPT
“Which hot chocolate brand should I buy?”
Asked ChatGPT
“What are the best hot chocolate and malted drink brands?”
Asked ChatGPT
“What's the best hot chocolate brand for a warm drink at home?”
Searched Google, AI Overview
“hot chocolate brands”
Searched Google, AI Overview
“best hot chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milo or Ovaltine more popular in search?
This chart shows how often people search Google for Milo and Ovaltine by name. Each line represents a brand's share of searches for all four hot chocolate and malted drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milo, Ovaltine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
How has the Milo and Ovaltine comparison changed over the last 12 months?
3 findings
- Milo was ahead of Ovaltine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide moved from 33.7% to 44.7%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 12 months ending September 2026, Ovaltine’s share of searches among hot chocolate and malted drink brands worldwide moved from 10.1% to 10.9%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
2 changes
In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milo’s and Ovaltine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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