Milo vs Nesquik:Which is more popular?
In September 2026, Milo had more branded searches than Nesquik among hot chocolate and malted drink brands worldwide. Milo had about 823,000 branded searches, while Nesquik had 368,000. Milo made up 44.7% of all hot chocolate and malted drink brand searches we track, and Nesquik accounted for 20%. When we asked ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Milo appeared in one of the five answers and Nesquik in none.
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nesquik did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hot chocolate and malted drink brands
5 answers
Asked ChatGPT
“Which hot chocolate brand should I buy?”
Asked ChatGPT
“What are the best hot chocolate and malted drink brands?”
Asked ChatGPT
“What's the best hot chocolate brand for a warm drink at home?”
Searched Google, AI Overview
“hot chocolate brands”
Searched Google, AI Overview
“best hot chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milo or Nesquik more popular in search?
This chart shows how often people search Google for Milo and Nesquik by name. Each line represents a brand's share of searches for all four hot chocolate and malted drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milo, Nesquik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
How has the Milo and Nesquik comparison changed over the last 12 months?
3 findings
- Milo was ahead of Nesquik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide moved from 33.7% to 44.7%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide moved from 22.5% to 20%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
2 changes
In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milo’s and Nesquik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hot chocolate and malted drink brands
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