How popular isNesquik?
In September 2026, people searched for Nesquik by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 20% of all global hot chocolate and malted drink brand searches, placing Nesquik third out of four brands. When we asked both ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Nesquik did not appear in any of the answers.
Nesquik is the third most searched of 4 competitors.
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nesquik did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hot chocolate and malted drink brands
5 answers
Asked ChatGPT
“Which hot chocolate brand should I buy?”
Asked ChatGPT
“What are the best hot chocolate and malted drink brands?”
Asked ChatGPT
“What's the best hot chocolate brand for a warm drink at home?”
Searched Google, AI Overview
“hot chocolate brands”
Searched Google, AI Overview
“best hot chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hot chocolate and malted drink brands compete with Nesquik?
Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milo | Avalanche | Nesquik | Ovaltine |
|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 22.5% | 10.1% |
| Nov 2025 | 30% | 44.6% | 16.4% | 9% |
| Dec 2025 | 29.4% | 43.7% | 16.1% | 10.8% |
| Jan 2026 | 31.5% | 46.7% | 14.1% | 7.7% |
| Feb 2026 | 28.8% | 52.5% | 12.9% | 5.8% |
| Mar 2026 | 34.9% | 42.4% | 15.6% | 7% |
| Apr 2026 | 29.1% | 53.1% | 13% | 4.8% |
| May 2026 | 18.7% | 62.3% | 15.3% | 3.7% |
| Jun 2026 | 59.5% | 14.6% | 17.9% | 8% |
| Jul 2026 | 56.2% | 13.8% | 20.7% | 9.3% |
| Aug 2026 | 50.4% | 22.7% | 18.6% | 8.3% |
| Sep 2026 | 44.7% | 24.4% | 20% | 10.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 823K | -17.7% | -5.7 points | |
| 2, held 2nd | 24.4% | 450K | 0% | +1.7 points | |
| 3, held 3rd | 20% | 368K | 0% | +1.4 points | |
| 4, held 4th | 10.9% | 201K | +21.8% | +2.6 points |
1.
Milo44.7%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.
24.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Nesquik20%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Ovaltine10.9%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.
Compare popularity between Nesquik and its closest rivals
Every comparison with Nesquik
15 comparisons
How has branded search demand for Nesquik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nesquik worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide decreased from 22.5% to 20%.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide peaked at 22.5% in October 2025 and was lowest at 12.9% in February 2026.
How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?
4 changes
In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.
How are Nesquik’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nesquik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nesquik
Who owns Nesquik?
Nesquik is owned by 
Nestlé. Brandwave also tracks 
Purina, 
Dolce Gusto, 
Fancy Feast, 
Gerber, 
Maggi, Milo, NAN, Nescafé and Purina Pro Plan Veterinary Supplements, owned by the same company, worldwide.
Do you work for Nesquik? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nesquik compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hot chocolate and malted drink brands | 3rd of 4 | 20% | Shown above |
| Hot chocolate brands | 2nd of 6 | 22.9% | Show ranking |
| Milkshake brands | 1st of 9 | 82.1% | Show ranking |
Is Nesquik your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.