Brandwave

Milkshake brands:Which brands are most popular in search?

In August 2026, Nesquik was the most searched among milkshake brands worldwide, with an estimated 368K branded searches and 82.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nesquik82.8%
  2. Yazoo13.6%
  3. Shaken Udder1.5%
  4. Crusha0.99%
  5. Frijj0.81%
  6. Cravendale0.36%

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Share of SearchLeaderboard

Compare the milkshake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among milkshake brands worldwide, by month

Share of Search by month for Nesquik, Yazoo. The figures are in the table below the chart.

View monthly share of search table
MonthNesquikYazooShaken UdderCrushaFrijjCravendale
Oct 202585.6%11.5%1.3%0.69%0.55%0.36%
Nov 202582.7%13.6%1.8%0.81%0.65%0.43%
Dec 202583.4%13.7%1.2%0.82%0.43%0.36%
Jan 202680.8%16.3%1.2%0.79%0.53%0.42%
Feb 202683.4%13.7%1.2%0.82%0.54%0.36%
Mar 202680.4%16.2%1.4%0.96%0.63%0.35%
Apr 202683%13.7%1.5%0.81%0.65%0.36%
May 202688%9.7%1.1%0.58%0.47%0.21%
Jun 202676.6%18.8%2.1%1.1%1.1%0.33%
Jul 202682.8%13.6%1.5%0.99%0.81%0.36%
Aug 202682.8%13.6%1.5%0.99%0.81%0.36%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nesquik

    82.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yazoo

    13.6%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Shaken Udder

    1.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Crusha

    0.99%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Frijj

    0.81%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cravendale

    0.36%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among milkshake brands worldwide?

In August 2026, Nesquik was the most searched among milkshake brands worldwide, with an estimated 368K branded searches and 82.8% estimated Share of Search within this set. Yazoo is in 2nd place, 69.1 percentage points behind at 13.6% Share of Search.

Global milkshake brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nesquik85.6% → 82.8%88%May 202676.6%Jun 20261st
Yazoo11.5% → 13.6%18.8%Jun 20269.7%May 20262nd
Shaken Udder1.3% → 1.5%2.1%Jun 20261.1%May 20263rd
Crusha0.69% → 0.99%1.1%Jun 20260.58%May 20264th
Frijj0.55% → 0.81%1.1%Jun 20260.43%Dec 20255th
Cravendale0.36%0.43%Nov 20250.21%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide decreased from 85.6% to 82.8%.
  • Across the 11 months ending August 2026, Yazoo’s estimated Share of Search among milkshake brands worldwide increased from 11.5% to 13.6%.
  • Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide peaked at 88% in May 2026 and was lowest at 76.6% in June 2026.
  • Across the 11 months ending August 2026, Yazoo’s estimated Share of Search among milkshake brands worldwide peaked at 18.8% in June 2026 and was lowest at 9.7% in May 2026.
  • Across the 11 months ending August 2026, Shaken Udder’s estimated Share of Search among milkshake brands worldwide peaked at 2.1% in June 2026 and was lowest at 1.1% in May 2026.
  • Across the 11 months ending August 2026, Shaken Udder, Crusha, Frijj and Cravendale held steady: their estimated Share of Search among milkshake brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for milkshake brands worldwide in August 2026?

  1. Estimated monthly branded searches for Frijj worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Crusha worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Nesquik worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  4. Estimated monthly branded searches for Cravendale worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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