Brandwave

How popular isFive Guys?

In September 2026, people searched for Five Guys by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 4% of all global milkshake brand searches, placing Five Guys third out of nine brands. When we asked both ChatGPT and Google AI Overviews about milkshake brands, Five Guys appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Five Guys is the third most searched of 9 competitors and the second most recommended in AI answers.

  1. NesquikShare of searches 82.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Chick-fil-AShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Five GuysShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Shake ShackShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Shaken UdderShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top milkshake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Five Guys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Five Guys is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shake Shack1st
  2. Five Guys2nd
  3. Chick-fil-A3rd
  4. Shaken Udder4th
  5. Frijj5th
  6. Yazoo6th
  7. Nesquik–
  8. Crusha–
  9. Cravendale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chick-fil-A3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Five Guys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shake Shack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaken Udder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yazoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frijj1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nesquik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crusha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cravendale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milkshake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which milkshake brands compete with Five Guys?

Five Guys against milkshake brands worldwide, by month

Share of searches by month for Nesquik, Chick-fil-A, Five Guys. The figures are in the table below the chart.

View monthly share of searches table
MonthNesquikChick-fil-AFive GuysShake ShackShaken UdderYazooCrushaFrijjCravendale
Oct 202585.2%5.1%4.2%1.6%1.2%1%0.68%0.55%0.36%
Nov 202580.6%7.2%4%3.4%1.8%1.2%0.79%0.64%0.42%
Dec 202583.1%6.1%4.1%2.9%1.2%0.99%0.81%0.43%0.36%
Jan 202682.7%6.1%5%2%1.2%1.2%0.81%0.54%0.43%
Feb 202683.5%6.2%4.1%2%1.2%1.2%0.82%0.54%0.36%
Mar 202681.5%7.3%4.9%1.7%1.5%1.2%0.97%0.64%0.35%
Apr 202681.4%7.3%4.9%2%1.5%1.2%0.8%0.64%0.35%
May 202688.5%4.4%2.9%1.2%1.1%0.71%0.58%0.47%0.21%
Jun 202677.4%8.5%5.7%2.3%2.1%1.4%1.1%1.1%0.33%
Jul 202681.4%7.3%4.9%1.6%1.5%1.2%0.97%0.8%0.35%
Aug 202679.6%8.8%4.8%1.9%1.4%1.4%0.95%0.78%0.35%
Sep 202682.1%7.4%4%1.7%1.5%1.2%0.98%0.65%0.42%

  1. 1.Nesquik

    82.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Chick-fil-A

    7.4%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  3. 3.Five Guys

    4%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Shake Shack

    1.7%

    Held 4th. 7.6K estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  5. 5.Shaken Udder

    1.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yazoo

    1.2%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Crusha

    0.98%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Frijj

    0.65%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  9. 9.Cravendale

    0.42%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare popularity between Five Guys and its closest rivals

Every comparison with Five Guys

8 comparisons

How has branded search demand for Five Guys changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Five Guys worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Five Guys’ share of searches among milkshake brands worldwide peaked at 5.7% in June 2026 and was lowest at 2.9% in May 2026.

How did search popularity change for milkshake brands worldwide in September 2026?

5 changes

  1. In September 2026, Nesquik gained share of searches among milkshake brands worldwide, from 79.6% to 82.1%.

  2. In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%.

  3. In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%.

  4. Estimated monthly branded searches for Crusha worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026.

How are Five Guys’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Five Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • five guys milkshake
  • five guys shake

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How the Brand Demand Index is measured

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