Brandwave

How popular isChick-fil-A?

In September 2026, people searched for Chick-fil-A by name about 24.9 million times worldwide, about the same as the previous year. These searches made up 7.4% of all global milkshake brand searches, placing Chick-fil-A second out of nine brands. When we asked both ChatGPT and Google AI Overviews about milkshake brands, Chick-fil-A appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Chick-fil-A is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. NesquikShare of searches 82.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Chick-fil-AShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Five GuysShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Shake ShackShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Shaken UdderShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top milkshake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chick-fil-A was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chick-fil-A is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shake Shack1st
  2. Five Guys2nd
  3. Chick-fil-A3rd
  4. Shaken Udder4th
  5. Frijj5th
  6. Yazoo6th
  7. Nesquik–
  8. Crusha–
  9. Cravendale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chick-fil-A3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Five Guys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shake Shack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaken Udder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yazoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frijj1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nesquik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crusha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cravendale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milkshake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which milkshake brands compete with Chick-fil-A?

Chick-fil-A against milkshake brands worldwide, by month

Share of searches by month for Nesquik, Chick-fil-A, Five Guys. The figures are in the table below the chart.

View monthly share of searches table
MonthNesquikChick-fil-AFive GuysShake ShackShaken UdderYazooCrushaFrijjCravendale
Oct 202585.2%5.1%4.2%1.6%1.2%1%0.68%0.55%0.36%
Nov 202580.6%7.2%4%3.4%1.8%1.2%0.79%0.64%0.42%
Dec 202583.1%6.1%4.1%2.9%1.2%0.99%0.81%0.43%0.36%
Jan 202682.7%6.1%5%2%1.2%1.2%0.81%0.54%0.43%
Feb 202683.5%6.2%4.1%2%1.2%1.2%0.82%0.54%0.36%
Mar 202681.5%7.3%4.9%1.7%1.5%1.2%0.97%0.64%0.35%
Apr 202681.4%7.3%4.9%2%1.5%1.2%0.8%0.64%0.35%
May 202688.5%4.4%2.9%1.2%1.1%0.71%0.58%0.47%0.21%
Jun 202677.4%8.5%5.7%2.3%2.1%1.4%1.1%1.1%0.33%
Jul 202681.4%7.3%4.9%1.6%1.5%1.2%0.97%0.8%0.35%
Aug 202679.6%8.8%4.8%1.9%1.4%1.4%0.95%0.78%0.35%
Sep 202682.1%7.4%4%1.7%1.5%1.2%0.98%0.65%0.42%

  1. 1.Nesquik

    82.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Chick-fil-A

    7.4%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  3. 3.Five Guys

    4%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Shake Shack

    1.7%

    Held 4th. 7.6K estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  5. 5.Shaken Udder

    1.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yazoo

    1.2%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Crusha

    0.98%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Frijj

    0.65%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  9. 9.Cravendale

    0.42%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare popularity between Chick-fil-A and its closest rivals

Every comparison with Chick-fil-A

18 comparisons

How has branded search demand for Chick-fil-A changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chick-fil-A worldwide held steady at 24.9M.
  • Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide increased from 5.1% to 7.4%.
  • Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide peaked at 8.8% in August 2026 and was lowest at 4.4% in May 2026.

How did search popularity change for milkshake brands worldwide in September 2026?

5 changes

  1. In September 2026, Nesquik gained share of searches among milkshake brands worldwide, from 79.6% to 82.1%.

  2. In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%.

  3. In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%.

  4. Estimated monthly branded searches for Crusha worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026.

How are Chick-fil-A’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chick-fil-A’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chick fil a
  • chick fil a milkshake
  • chickfila

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How the Brand Demand Index is measured

Where does Chick-fil-A compete?

Chick-fil-A is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fast food chains3rd of 1210.3%Show ranking
Fried chicken chains1st of 542.8%Show ranking
Milkshake brands2nd of 97.4%Shown above
Creator with pink hair and a pink jacket

Is Chick-fil-A your brand?

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