Chick-fil-A vs Frijj:Which is searched more?
In September 2026, Chick-fil-A had more branded searches than Frijj among milkshake brands worldwide. Chick-fil-A had about 33,100 branded searches, while Frijj had 2,900. Chick-fil-A made up 7.4% of all milkshake brand searches we track, and Frijj accounted for 0.65%. These are worldwide searches for English-language branded terms.
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Is Chick-fil-A or Frijj more popular in search?
Compare the milkshake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Chick-fil-A, Frijj. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nesquik | Chick-fil-A | Five Guys | Shake Shack | Shaken Udder | Yazoo | Crusha | Frijj | Cravendale |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 5.1% | 4.2% | 1.6% | 1.2% | 1% | 0.68% | 0.55% | 0.36% |
| Nov 2025 | 80.6% | 7.2% | 4% | 3.4% | 1.8% | 1.2% | 0.79% | 0.64% | 0.42% |
| Dec 2025 | 83.1% | 6.1% | 4.1% | 2.9% | 1.2% | 0.99% | 0.81% | 0.43% | 0.36% |
| Jan 2026 | 82.7% | 6.1% | 5% | 2% | 1.2% | 1.2% | 0.81% | 0.54% | 0.43% |
| Feb 2026 | 83.5% | 6.2% | 4.1% | 2% | 1.2% | 1.2% | 0.82% | 0.54% | 0.36% |
| Mar 2026 | 81.5% | 7.3% | 4.9% | 1.7% | 1.5% | 1.2% | 0.97% | 0.64% | 0.35% |
| Apr 2026 | 81.4% | 7.3% | 4.9% | 2% | 1.5% | 1.2% | 0.8% | 0.64% | 0.35% |
| May 2026 | 88.5% | 4.4% | 2.9% | 1.2% | 1.1% | 0.71% | 0.58% | 0.47% | 0.21% |
| Jun 2026 | 77.4% | 8.5% | 5.7% | 2.3% | 2.1% | 1.4% | 1.1% | 1.1% | 0.33% |
| Jul 2026 | 81.4% | 7.3% | 4.9% | 1.6% | 1.5% | 1.2% | 0.97% | 0.8% | 0.35% |
| Aug 2026 | 79.6% | 8.8% | 4.8% | 1.9% | 1.4% | 1.4% | 0.95% | 0.78% | 0.35% |
| Sep 2026 | 82.1% | 7.4% | 4% | 1.7% | 1.5% | 1.2% | 0.98% | 0.65% | 0.42% |
How has the Chick-fil-A and Frijj comparison changed over the last 12 months?
3 findings
- Chick-fil-A was ahead of Frijj in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide moved from 5.1% to 7.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Frijj’s share of searches among milkshake brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for milkshake brands worldwide in September 2026?
1 change
In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chick-fil-A’s and Frijj’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chick-fil-A
1 branded search term
- chick fil a milkshake
Frijj
1 branded search term
- frijj milkshake
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