Brandwave

How popular isNesquik in search?

In August 2026, there were an estimated 368K branded searches for Nesquik worldwide which is down 18.2% over the last 11 months. Nesquik holds 82.8% estimated Share of Search among milkshake brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nesquik82.8%
  2. Yazoo13.6%
  3. Shaken Udder1.5%
  4. Crusha0.99%
  5. Frijj0.81%
  6. Cravendale0.36%
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Which milkshake brands compete with Nesquik?

Nesquik against milkshake brands worldwide, by month

Share of Search by month for Nesquik, Yazoo. The figures are in the table below the chart.

View monthly share of search table
MonthNesquikYazooShaken UdderCrushaFrijjCravendale
Oct 202585.6%11.5%1.3%0.69%0.55%0.36%
Nov 202582.7%13.6%1.8%0.81%0.65%0.43%
Dec 202583.4%13.7%1.2%0.82%0.43%0.36%
Jan 202680.8%16.3%1.2%0.79%0.53%0.42%
Feb 202683.4%13.7%1.2%0.82%0.54%0.36%
Mar 202680.4%16.2%1.4%0.96%0.63%0.35%
Apr 202683%13.7%1.5%0.81%0.65%0.36%
May 202688%9.7%1.1%0.58%0.47%0.21%
Jun 202676.6%18.8%2.1%1.1%1.1%0.33%
Jul 202682.8%13.6%1.5%0.99%0.81%0.36%
Aug 202682.8%13.6%1.5%0.99%0.81%0.36%
Sep 2026——————

  1. 1.Nesquik

    82.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yazoo

    13.6%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Shaken Udder

    1.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Crusha

    0.99%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Frijj

    0.81%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cravendale

    0.36%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nesquik and its closest rivals

How has branded search demand for Nesquik changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nesquik worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide decreased from 85.6% to 82.8%.
  • Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide peaked at 88% in May 2026 and was lowest at 76.6% in June 2026.

How did search popularity change for milkshake brands worldwide in August 2026?

  1. Estimated monthly branded searches for Frijj worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Crusha worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Nesquik worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  4. Estimated monthly branded searches for Cravendale worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Nesquik compete?

Nesquik is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot chocolate brands3rd of 618.8%Show ranking
Milkshake brands1st of 682.8%Shown above

How is Nesquik measured?

Brandwave collects information about searches that people make online using Nesquik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nesquik

How the Brand Demand Index is measured

Who owns Nesquik?

Nesquik is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nescafé, owned by the same company, worldwide.

Do you work for Nesquik? To request corrections or removal please contact us via our support page and we will be happy to assist.

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