Brandwave

Cravendale vs Nesquik:Which is more popular by branded search?

In August 2026, Nesquik had more branded searches than Cravendale among milkshake brands worldwide. Nesquik was estimated to have 368K branded searches compared to Cravendale’s 1.6K, and held an 82.8% Share of Search versus Cravendale’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among milkshake brands worldwide in August 2026Which is more popular in search, Cravendale or Nesquik?
Cravendale0.36%1.6K searches
vs
Nesquik82.8%368K searches

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Which is more popular in search, Cravendale or Nesquik?

Compare the milkshake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cravendale and Nesquik among milkshake brands worldwide, by month

Share of Search by month for Nesquik, Cravendale. The figures are in the table below the chart.

View monthly share of search table
MonthNesquikYazooShaken UdderCrushaFrijjCravendale
Oct 202585.6%11.5%1.3%0.69%0.55%0.36%
Nov 202582.7%13.6%1.8%0.81%0.65%0.43%
Dec 202583.4%13.7%1.2%0.82%0.43%0.36%
Jan 202680.8%16.3%1.2%0.79%0.53%0.42%
Feb 202683.4%13.7%1.2%0.82%0.54%0.36%
Mar 202680.4%16.2%1.4%0.96%0.63%0.35%
Apr 202683%13.7%1.5%0.81%0.65%0.36%
May 202688%9.7%1.1%0.58%0.47%0.21%
Jun 202676.6%18.8%2.1%1.1%1.1%0.33%
Jul 202682.8%13.6%1.5%0.99%0.81%0.36%
Aug 202682.8%13.6%1.5%0.99%0.81%0.36%
Sep 2026——————

How has the Cravendale and Nesquik comparison changed over the last 12 months?

  • Nesquik was ahead of Cravendale in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cravendale’s estimated Share of Search among milkshake brands worldwide held steady at 0.36%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide moved from 85.6% to 82.8%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for milkshake brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nesquik worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  2. Estimated monthly branded searches for Cravendale worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cravendale’s and Nesquik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cravendale

1 branded search term

  • cravendale

Nesquik

1 branded search term

  • nesquik

How the Brand Demand Index is measured

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