Nesquik vs Yazoo:Which is more popular by branded search?
In August 2026, Nesquik had more branded searches than Yazoo among milkshake brands worldwide. Nesquik was estimated to have 368K branded searches compared to Yazoo’s 60.5K, and held an 82.8% Share of Search versus Yazoo’s 13.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nesquik or Yazoo?
Compare the milkshake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nesquik, Yazoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Nesquik | Yazoo | Shaken Udder | Crusha | Frijj | Cravendale |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 11.5% | 1.3% | 0.69% | 0.55% | 0.36% |
| Nov 2025 | 82.7% | 13.6% | 1.8% | 0.81% | 0.65% | 0.43% |
| Dec 2025 | 83.4% | 13.7% | 1.2% | 0.82% | 0.43% | 0.36% |
| Jan 2026 | 80.8% | 16.3% | 1.2% | 0.79% | 0.53% | 0.42% |
| Feb 2026 | 83.4% | 13.7% | 1.2% | 0.82% | 0.54% | 0.36% |
| Mar 2026 | 80.4% | 16.2% | 1.4% | 0.96% | 0.63% | 0.35% |
| Apr 2026 | 83% | 13.7% | 1.5% | 0.81% | 0.65% | 0.36% |
| May 2026 | 88% | 9.7% | 1.1% | 0.58% | 0.47% | 0.21% |
| Jun 2026 | 76.6% | 18.8% | 2.1% | 1.1% | 1.1% | 0.33% |
| Jul 2026 | 82.8% | 13.6% | 1.5% | 0.99% | 0.81% | 0.36% |
| Aug 2026 | 82.8% | 13.6% | 1.5% | 0.99% | 0.81% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nesquik and Yazoo comparison changed over the last 12 months?
3 findings
- Nesquik was ahead of Yazoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide moved from 85.6% to 82.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Yazoo’s estimated Share of Search among milkshake brands worldwide moved from 11.5% to 13.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for milkshake brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Nesquik worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nesquik’s and Yazoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.