Brandwave

How popular isAvalanche?

In September 2026, people searched for Avalanche by name about 450,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 24.4% of all global hot chocolate and malted drink brand searches, placing Avalanche second out of four brands. When we asked both ChatGPT and Google AI Overviews about hot chocolate and malted drink brands, Avalanche did not appear in any of the answers.

Search and AI answers in September 2026

Avalanche is the second most searched of 4 competitors.

  1. MiloShare of searches 44.7%Mentioned in 1 of 5 AI answers
  2. AvalancheShare of searches 24.4%Mentioned in 0 of 5 AI answers
  3. NesquikShare of searches 20%Mentioned in 0 of 5 AI answers
  4. OvaltineShare of searches 10.9%Mentioned in 1 of 5 AI answers
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Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avalanche did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovaltine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nesquik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot chocolate and malted drink brands

5 answers

  • Asked ChatGPT

    “Which hot chocolate brand should I buy?”

    1. Asked ChatGPT

      “What are the best hot chocolate and malted drink brands?”

      1. 1Ovaltine
      2. 2Milo

    2. Asked ChatGPT

      “What's the best hot chocolate brand for a warm drink at home?”

      1. Searched Google, AI Overview

        “hot chocolate brands”

        1. Searched Google, AI Overview

          “best hot chocolate”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

          Which hot chocolate and malted drink brands compete with Avalanche?

          Avalanche against hot chocolate and malted drink brands worldwide, by month

          Share of searches by month for Milo, Avalanche, Nesquik, Ovaltine. The figures are in the table below the chart.

          View monthly share of searches table
          MonthMiloAvalancheNesquikOvaltine
          Oct 202533.7%33.7%22.5%10.1%
          Nov 202530%44.6%16.4%9%
          Dec 202529.4%43.7%16.1%10.8%
          Jan 202631.5%46.7%14.1%7.7%
          Feb 202628.8%52.5%12.9%5.8%
          Mar 202634.9%42.4%15.6%7%
          Apr 202629.1%53.1%13%4.8%
          May 202618.7%62.3%15.3%3.7%
          Jun 202659.5%14.6%17.9%8%
          Jul 202656.2%13.8%20.7%9.3%
          Aug 202650.4%22.7%18.6%8.3%
          Sep 202644.7%24.4%20%10.9%

          1. 1.Milo

            44.7%

            Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.

          2. 2.Avalanche

            24.4%

            Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +1.7 points.

          3. 3.Nesquik

            20%

            Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.

          4. 4.Ovaltine

            10.9%

            Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.

          Compare popularity between Avalanche and its closest rivals

          Every comparison with Avalanche

          3 comparisons

          How has branded search demand for Avalanche changed worldwide over the last 12 months?

          4 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Avalanche worldwide fell from 673K to 450K.
          • Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide decreased from 33.7% to 24.4%.
          • Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide peaked at 62.3% in May 2026 and was lowest at 13.8% in July 2026.
          • Across the 12 months ending September 2026, Avalanche fell from 1st to 2nd among hot chocolate and malted drink brands worldwide.

          How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?

          4 changes

          1. In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.

          2. In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.

          3. In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.

          4. In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.

          How are Avalanche’s branded searches counted?

          1 search term

          Brandwave collects information about searches that people make online using Avalanche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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