Milo vs Ovaltine:Which is more popular by branded search?
In August 2026, Milo had more branded searches than Ovaltine among malt drinks worldwide. Milo was estimated to have 1M branded searches compared to Ovaltine’s 165K, and held an 82% Share of Search versus Ovaltine’s 13.5%. These are worldwide searches for English-language branded terms.
Follow Milo vs Ovaltine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Milo or Ovaltine?
Compare the malt drinks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milo, Ovaltine. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Ovaltine | Boost | Complan | Horlicks | Bournvita |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 21.9% | 4.4% | 0.32% | 0.1% | <0.01% |
| Nov 2025 | 73.9% | 22.1% | 3.6% | 0.32% | 0.1% | <0.01% |
| Dec 2025 | 70.4% | 25.7% | 3.5% | 0.3% | 0.1% | <0.01% |
| Jan 2026 | 76.9% | 18.8% | 3.8% | 0.34% | 0.15% | <0.01% |
| Feb 2026 | 79.7% | 16% | 3.9% | 0.28% | 0.15% | <0.01% |
| Mar 2026 | 79.6% | 16% | 3.9% | 0.35% | 0.13% | <0.01% |
| Apr 2026 | 82.1% | 13.5% | 4% | 0.29% | 0.1% | <0.01% |
| May 2026 | 79.7% | 16% | 3.9% | 0.28% | 0.09% | <0.01% |
| Jun 2026 | 84.8% | 11.4% | 3.4% | 0.25% | 0.08% | <0.01% |
| Jul 2026 | 82.6% | 13.6% | 3.3% | 0.3% | 0.08% | <0.01% |
| Aug 2026 | 82% | 13.5% | 4.1% | 0.3% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Milo and Ovaltine comparison changed over the last 12 months?
3 findings
- Milo was ahead of Ovaltine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide moved from 73.3% to 82%, and its estimated monthly branded searches moved from 673K to 1M.
- Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide moved from 21.9% to 13.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for malt drinks worldwide in August 2026?
2 changes
In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%.
Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Milo’s and Ovaltine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.