Brandwave

Malt drinks:Which brands are most popular in search?

In August 2026, Milo was the most searched among malt drinks worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milo82%
  2. Ovaltine13.5%
  3. Boost4.1%
  4. Complan0.3%
  5. Horlicks0.08%
  6. Bournvita<0.01%

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Share of SearchLeaderboard

Compare the malt drinks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among malt drinks worldwide, by month

Share of Search by month for Milo, Ovaltine, Boost. The figures are in the table below the chart.

View monthly share of search table
MonthMiloOvaltineBoostComplanHorlicksBournvita
Oct 202573.3%21.9%4.4%0.32%0.1%<0.01%
Nov 202573.9%22.1%3.6%0.32%0.1%<0.01%
Dec 202570.4%25.7%3.5%0.3%0.1%<0.01%
Jan 202676.9%18.8%3.8%0.34%0.15%<0.01%
Feb 202679.7%16%3.9%0.28%0.15%<0.01%
Mar 202679.6%16%3.9%0.35%0.13%<0.01%
Apr 202682.1%13.5%4%0.29%0.1%<0.01%
May 202679.7%16%3.9%0.28%0.09%<0.01%
Jun 202684.8%11.4%3.4%0.25%0.08%<0.01%
Jul 202682.6%13.6%3.3%0.3%0.08%<0.01%
Aug 202682%13.5%4.1%0.3%0.08%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Milo

    82%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Ovaltine

    13.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Boost

    4.1%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Complan

    0.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Horlicks

    0.08%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bournvita

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among malt drinks worldwide?

In August 2026, Milo was the most searched among malt drinks worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set. Ovaltine is in 2nd place, 68.5 percentage points behind at 13.5% Share of Search.

Global malt drinks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milo73.3% → 82%84.8%Jun 202670.4%Dec 20251st
Ovaltine21.9% → 13.5%25.7%Dec 202511.4%Jun 20262nd
Boost4.4% → 4.1%4.4%Oct 20253.3%Jul 20263rd
Complan0.32% → 0.3%0.35%Mar 20260.25%Jun 20264th
Horlicks0.1% → 0.08%0.15%Feb 20260.08%Aug 20265th
Bournvita<0.01%<0.01%Nov 2025<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide increased from 73.3% to 82%.
  • Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide decreased from 21.9% to 13.5%.
  • Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide peaked at 84.8% in June 2026 and was lowest at 70.4% in December 2025.
  • Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide peaked at 25.7% in December 2025 and was lowest at 11.4% in June 2026.
  • Across the 11 months ending August 2026, Boost’s estimated Share of Search among malt drinks worldwide peaked at 4.4% in October 2025 and was lowest at 3.3% in July 2026.
  • Across the 11 months ending August 2026, Boost, Complan, Horlicks and Bournvita held steady: their estimated Share of Search among malt drinks worldwide each moved less than 0.5 percentage points.

How did search popularity change for malt drinks worldwide in August 2026?

  1. In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%.

  2. In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%.

  3. Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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