Boost vs Complan:Which is more popular by branded search?
In August 2026, Boost had more branded searches than Complan among malt drinks worldwide. Boost was estimated to have 49.5K branded searches compared to Complan’s 3.6K, and held a 4.1% Share of Search versus Complan’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boost or Complan?
Compare the malt drinks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boost, Complan. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Ovaltine | Boost | Complan | Horlicks | Bournvita |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 21.9% | 4.4% | 0.32% | 0.1% | <0.01% |
| Nov 2025 | 73.9% | 22.1% | 3.6% | 0.32% | 0.1% | <0.01% |
| Dec 2025 | 70.4% | 25.7% | 3.5% | 0.3% | 0.1% | <0.01% |
| Jan 2026 | 76.9% | 18.8% | 3.8% | 0.34% | 0.15% | <0.01% |
| Feb 2026 | 79.7% | 16% | 3.9% | 0.28% | 0.15% | <0.01% |
| Mar 2026 | 79.6% | 16% | 3.9% | 0.35% | 0.13% | <0.01% |
| Apr 2026 | 82.1% | 13.5% | 4% | 0.29% | 0.1% | <0.01% |
| May 2026 | 79.7% | 16% | 3.9% | 0.28% | 0.09% | <0.01% |
| Jun 2026 | 84.8% | 11.4% | 3.4% | 0.25% | 0.08% | <0.01% |
| Jul 2026 | 82.6% | 13.6% | 3.3% | 0.3% | 0.08% | <0.01% |
| Aug 2026 | 82% | 13.5% | 4.1% | 0.3% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boost and Complan comparison changed over the last 12 months?
3 findings
- Boost was ahead of Complan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boost’s estimated Share of Search among malt drinks worldwide moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Complan’s estimated Share of Search among malt drinks worldwide moved from 0.32% to 0.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for malt drinks worldwide in August 2026?
2 changes
In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%.
Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boost’s and Complan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.