Galaxy vs Milo:Which is searched more?
In August 2026, Milo had more branded searches than Galaxy among hot chocolate brands worldwide. Milo was estimated to have 1M branded searches compared to Galaxy’s 90.5K, and held a 51.2% Share of Search versus Galaxy’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Galaxy or Milo?
Compare the hot chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milo, Galaxy. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Galaxy |
|---|---|---|
| Oct 2025 | 41.6% | 4.6% |
| Nov 2025 | 30.5% | 4.1% |
| Dec 2025 | 41.6% | 6.8% |
| Jan 2026 | 49.1% | 6.6% |
| Feb 2026 | 48.5% | 5.3% |
| Mar 2026 | 46.3% | 5.1% |
| Apr 2026 | 49.2% | 4.4% |
| May 2026 | 43.1% | 3.9% |
| Jun 2026 | 56.2% | 4.2% |
| Jul 2026 | 56.2% | 4.2% |
| Aug 2026 | 51.2% | 4.6% |
| Sep 2026 | — | — |
How has the Galaxy and Milo comparison changed over the last 12 months?
3 findings
- Milo was ahead of Galaxy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Galaxy’s estimated Share of Search among hot chocolate brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate brands worldwide moved from 41.6% to 51.2%, and its estimated monthly branded searches moved from 673K to 1M.
How did search popularity change for hot chocolate brands worldwide in August 2026?
2 changes
In August 2026, Milo lost estimated Share of Search among hot chocolate brands worldwide, from 56.2% to 51.2%.
Galaxy’s estimated Share of Search among hot chocolate brands worldwide has gained ground for 3 months in a row, from 3.9% to 4.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Galaxy’s and Milo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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