Hershey's vs Tony's Chocolonely:Which is more popular?
In September 2026, Hershey's had more branded searches than Tony's Chocolonely among chocolate bar brands worldwide. Hershey's had about 451,000 branded searches, while Tony's Chocolonely had 110,000. Hershey's made up 11.9% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Hershey's and Tony's Chocolonely each appeared in four of the five answers. Hershey's was mentioned before Tony's Chocolonely in three out of five answers.
Who do people search for more?
Hershey's, about 4 searches for every 1 for Tony's Chocolonely
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Hershey's, named ahead of Tony's Chocolonely in 3 of 5 answers
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hershey's and Tony's Chocolonely were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hershey's was listed before Tony's Chocolonely in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lindt1st
Cadbury2nd
Tony's Chocolonely3rd- Hershey's4th
Snickers5th
Ritter Sport6th
Ferrero Rocher–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hershey's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tony's Chocolonely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snickers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ritter Sport2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to?”
Asked ChatGPT
“What are the best chocolate bar brands?”
Asked ChatGPT
“What's the best chocolate bar brand for a sweet snack?”
Searched Google, AI Overview
“chocolate bar brands”
Searched Google, AI Overview
“best chocolate bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hershey's or Tony's Chocolonely more popular in search?
This chart shows how often people search Google for Hershey's and Tony's Chocolonely by name. Each line represents a brand's share of searches for all seven chocolate bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hershey's, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Snickers | Lindt | Hershey's | Cadbury | Ritter Sport | Tony's Chocolonely |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19.2% | 19.2% | 12.8% | 8.6% | 4.7% | 0.52% |
| Nov 2025 | 33.9% | 12.5% | 22.6% | 8.3% | 18.5% | 3.7% | 0.5% |
| Dec 2025 | 45.6% | 11.2% | 25% | 7.5% | 6.1% | 4.1% | 0.45% |
| Jan 2026 | 42.6% | 15.7% | 19.2% | 10.5% | 7% | 4.7% | 0.42% |
| Feb 2026 | 48.3% | 14.5% | 14.5% | 9.7% | 7.9% | 4.3% | 0.71% |
| Mar 2026 | 36.7% | 13.5% | 24.5% | 9.1% | 9% | 4.9% | 2.2% |
| Apr 2026 | 34.5% | 15.5% | 23% | 10.4% | 8.5% | 5.7% | 2.5% |
| May 2026 | 39.4% | 17.7% | 14.4% | 11.8% | 7.9% | 5.3% | 3.5% |
| Jun 2026 | 35.9% | 16.2% | 16.2% | 13.3% | 10.8% | 4.9% | 2.7% |
| Jul 2026 | 37.9% | 17.1% | 17.1% | 11.5% | 9.4% | 4.2% | 2.8% |
| Aug 2026 | 37.7% | 16.9% | 13.8% | 11.3% | 11.3% | 6.2% | 2.8% |
| Sep 2026 | 39.6% | 17.8% | 14.5% | 11.9% | 8% | 5.3% | 2.9% |
How has the Hershey's and Tony's Chocolonely comparison changed over the last 12 months?
3 findings
- Hershey's was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate bar brands worldwide moved from 12.8% to 11.9%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands worldwide moved from 0.52% to 2.9%, and its estimated monthly branded searches moved from 22.2K to 110K.
How did search popularity change for chocolate bar brands worldwide in September 2026?
2 changes
In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%.
Estimated monthly branded searches for Tony's Chocolonely worldwide rose 395.5% over 12 measured months, from 22.2K to 110K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hershey's’ and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hershey's
2 branded search terms
- hershey s
- hershey's
Tony's Chocolonely
1 branded search term
- tonys chocolonely
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