How popular isTony's Chocolonely?
In September 2026, people searched for Tony's Chocolonely by name about 110,000 times worldwide, a 395.5% increase from the previous year. These searches made up 2.9% of all global chocolate bar brand searches, placing Tony's Chocolonely seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about chocolate bar brands, Tony's Chocolonely appeared in four of the five answers and was the third most recommended of the seven.
Tony's Chocolonely is the seventh most searched of 7 competitors and the third most recommended in AI answers.
Ferrero RocherShare of searches 39.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SnickersShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
LindtShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Hershey'sShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Tony's ChocolonelyShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tony's Chocolonely is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lindt1st
Cadbury2nd- Tony's Chocolonely3rd
- Hershey's4th
- Snickers5th
Ritter Sport6th- Ferrero Rocher–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hershey's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tony's Chocolonely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snickers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ritter Sport2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to?”
Asked ChatGPT
“What are the best chocolate bar brands?”
Asked ChatGPT
“What's the best chocolate bar brand for a sweet snack?”
Searched Google, AI Overview
“chocolate bar brands”
Searched Google, AI Overview
“best chocolate bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which chocolate bar brands compete with Tony's Chocolonely?
Share of searches by month for Ferrero Rocher, Snickers, Lindt, Hershey's, Cadbury, Ritter Sport, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Snickers | Lindt | Hershey's | Cadbury | Ritter Sport | Tony's Chocolonely |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19.2% | 19.2% | 12.8% | 8.6% | 4.7% | 0.52% |
| Nov 2025 | 33.9% | 12.5% | 22.6% | 8.3% | 18.5% | 3.7% | 0.5% |
| Dec 2025 | 45.6% | 11.2% | 25% | 7.5% | 6.1% | 4.1% | 0.45% |
| Jan 2026 | 42.6% | 15.7% | 19.2% | 10.5% | 7% | 4.7% | 0.42% |
| Feb 2026 | 48.3% | 14.5% | 14.5% | 9.7% | 7.9% | 4.3% | 0.71% |
| Mar 2026 | 36.7% | 13.5% | 24.5% | 9.1% | 9% | 4.9% | 2.2% |
| Apr 2026 | 34.5% | 15.5% | 23% | 10.4% | 8.5% | 5.7% | 2.5% |
| May 2026 | 39.4% | 17.7% | 14.4% | 11.8% | 7.9% | 5.3% | 3.5% |
| Jun 2026 | 35.9% | 16.2% | 16.2% | 13.3% | 10.8% | 4.9% | 2.7% |
| Jul 2026 | 37.9% | 17.1% | 17.1% | 11.5% | 9.4% | 4.2% | 2.8% |
| Aug 2026 | 37.7% | 16.9% | 13.8% | 11.3% | 11.3% | 6.2% | 2.8% |
| Sep 2026 | 39.6% | 17.8% | 14.5% | 11.9% | 8% | 5.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 1.5M | 0% | +1.9 points | |
| 2, held 2nd | 17.8% | 673K | 0% | +0.9 points | |
| 3, held 3rd | 14.5% | 550K | 0% | +0.7 points | |
| 4, held 4th | 11.9% | 451K | +0.04% | +0.6 points | |
| 5, held 5th | 8% | 301K | -33.1% | -3.4 points | |
| 6, held 6th | 5.3% | 201K | -18.3% | -0.9 points | |
| 7, held 7th | 2.9% | 110K | 0% | +0.1 points |
39.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Snickers17.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Lindt14.5%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.
11.9%
Held 4th. 451K estimated branded searches, +0.04% vs prior month. Share +0.6 points.
5.
Cadbury8%
Held 5th. 301K estimated branded searches, -33.1% vs prior month. Share -3.4 points.
5.3%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
2.9%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Tony's Chocolonely and its closest rivals
Every comparison with Tony's Chocolonely
13 comparisons
- Cadbury vs Tony's Chocolonely
- Ferrero Rocher vs Tony's Chocolonely
- Ghirardelli vs Tony's Chocolonely
- Godiva vs Tony's Chocolonely
- Hershey's vs Tony's Chocolonely
- Lindt vs Tony's Chocolonely
- Milka vs Tony's Chocolonely
- Ritter Sport vs Tony's Chocolonely
- Snickers vs Tony's Chocolonely
- Toblerone vs Tony's Chocolonely
- Tony's Chocolonely vs Whittaker's
- Neuhaus vs Tony's Chocolonely
- Tony's Chocolonely vs Vosges Haut-Chocolat
How has branded search demand for Tony's Chocolonely changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Chocolonely worldwide rose from 22.2K to 110K.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands worldwide increased from 0.52% to 2.9%.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands worldwide peaked at 3.5% in May 2026 and was lowest at 0.42% in January 2026.
How did search popularity change for chocolate bar brands worldwide in September 2026?
6 changes
In September 2026, Ferrero Rocher gained share of searches among chocolate bar brands worldwide, from 37.7% to 39.6%.
In September 2026, Snickers gained share of searches among chocolate bar brands worldwide, from 16.9% to 17.8%.
In September 2026, Lindt gained share of searches among chocolate bar brands worldwide, from 13.8% to 14.5%.
In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%.
In September 2026, Cadbury lost share of searches among chocolate bar brands worldwide, from 11.3% to 8%.
In September 2026, Ritter Sport lost share of searches among chocolate bar brands worldwide, from 6.2% to 5.3%.
How are Tony's Chocolonely’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tony's Chocolonely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tonys chocolonely
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Where does Tony's Chocolonely compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chocolate bar brands | 7th of 7 | 2.9% | Shown above |
| Chocolate brands | 7th of 10 | 3% | Show ranking |
| Milk chocolate brands | 5th of 5 | 5.7% | Show ranking |
Is Tony's Chocolonely your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.