Brandwave

Tony's Chocolonely vs Whittaker's:Which is more popular?

In September 2026, Tony's Chocolonely had more branded searches than Whittaker's among chocolate brands worldwide. Tony's Chocolonely had about 110,000 branded searches, while Whittaker's had 90,500. Tony's Chocolonely made up 3% of all chocolate brand searches we track, and Whittaker's accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Tony's Chocolonely appeared in three of the five answers and Whittaker's in none.

Among chocolate brands worldwide in September 2026

Who do people search for more?

Tony's Chocolonely, about 22% more searches than Whittaker's

Tony's Chocolonely 110K searchesWhittaker's 90.5K searches

Who does AI mention more?

Tony's Chocolonely, mentioned in 3 of 5 answers, Whittaker's in 0

Tony's Chocolonely in 3 of 5Whittaker's in 0 of 5

Who does AI recommend more?

Tony's Chocolonely, the only one of the two named

Tony's Chocolonely first in 3Whittaker's never named

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whittaker's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Tony's Chocolonely or Whittaker's more popular in search?

This chart shows how often people search Google for Tony's Chocolonely and Whittaker's by name. Each line represents a brand's share of searches for all ten chocolate brands we track, month by month, from English-language searches worldwide.

Tony's Chocolonely and Whittaker's among chocolate brands worldwide, by month

Share of searches by month for Tony's Chocolonely, Whittaker's. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

How has the Tony's Chocolonely and Whittaker's comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Tony's Chocolonely took it in May 2026, Whittaker's took it in June 2026, Tony's Chocolonely took it in September 2026.
  • Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate brands worldwide moved from 0.53% to 3%, and its estimated monthly branded searches moved from 22.2K to 110K.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for chocolate brands worldwide in September 2026?

2 changes

  1. In September 2026, Tony's Chocolonely rose from 8th to 7th among chocolate brands worldwide.

  2. In September 2026, Whittaker's fell from 7th to 8th among chocolate brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tony's Chocolonely’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tony's Chocolonely

1 branded search term

  • tonys chocolonely

Whittaker's

2 branded search terms

  • whittaker s
  • whittakers

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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