Dove vs Ferrero Rocher:Which is searched more?
In September 2026, Ferrero Rocher had more branded searches than Dove among chocolate bar brands worldwide. Ferrero Rocher was estimated to have 1.5M branded searches compared to Dove’s 1.2M, and held a 45.5% Share of Search versus Dove’s 37.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Ferrero Rocher?
Compare the chocolate bar brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ferrero Rocher, Dove. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Dove | Lindt |
|---|---|---|---|
| Oct 2025 | 42.6% | 34.1% | 23.4% |
| Nov 2025 | 44.9% | 25.1% | 29.9% |
| Dec 2025 | 52.1% | 19.5% | 28.5% |
| Jan 2026 | 49.8% | 27.8% | 22.4% |
| Feb 2026 | 56.9% | 26% | 17.1% |
| Mar 2026 | 43% | 28.3% | 28.7% |
| Apr 2026 | 42.6% | 29.1% | 28.4% |
| May 2026 | 46.1% | 36.9% | 16.9% |
| Jun 2026 | 43% | 37.7% | 19.4% |
| Jul 2026 | 43% | 37.7% | 19.4% |
| Aug 2026 | 45.5% | 37.8% | 16.7% |
| Sep 2026 | 45.5% | 37.8% | 16.7% |
How has the Dove and Ferrero Rocher comparison changed over the last 12 months?
3 findings
- Ferrero Rocher was ahead of Dove in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide moved from 34.1% to 37.8%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide moved from 42.6% to 45.5%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for chocolate bar brands worldwide in September 2026?
0 changes
Neither Dove nor Ferrero Rocher moved beyond provider rounding among chocolate bar brands in September 2026.
Other head-to-heads among chocolate bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Ferrero Rocher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
2 branded search terms
- dove
- dove soap
Ferrero Rocher
1 branded search term
- ferrerorocher
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