Brandwave

How popular isMilka?

In September 2026, people searched for Milka by name about 503,000 times worldwide, a 5.6% decrease from the previous year. These searches made up 26.3% of all global milk chocolate brand searches, placing Milka second out of five brands. When we asked both ChatGPT and Google AI Overviews about milk chocolate brands, Milka appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Milka is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. LindtShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MilkaShare of searches 26.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Hershey'sShare of searches 23.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. CadburyShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Tony's ChocolonelyShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Milka website (opens in a new tab)

Follow Milka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top milk chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milka was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milka is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Tony's Chocolonely2nd
  3. Cadbury3rd
  4. Milka4th
  5. Hershey's5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hershey's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about milk chocolate brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which milk chocolate brands compete with Milka?

Milka against milk chocolate brands worldwide, by month

Share of searches by month for Lindt, Milka, Hershey's, Cadbury, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthLindtMilkaHershey'sCadburyTony's Chocolonely
Oct 202535.8%23.2%24%16%0.97%
Nov 202535.7%20.9%13.2%29.3%0.79%
Dec 202547.1%26.3%14.2%11.6%0.85%
Jan 202637.3%27.9%20.4%13.6%0.82%
Feb 202631.5%28.7%21.1%17.2%1.5%
Mar 202641.4%24.3%15.3%15.3%3.7%
Apr 202637.8%27%17.1%13.9%4.2%
May 202625.9%32.3%21.2%14.2%6.4%
Jun 202629%23%23.8%19.4%4.8%
Jul 202631%26.2%20.8%16.9%5.1%
Aug 202627.5%21.8%22.6%22.5%5.5%
Sep 202628.7%26.3%23.5%15.7%5.7%

  1. 1.Lindt

    28.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Milka

    26.3%

    Moved from 4th to 2nd. 503K estimated branded searches, +15.4% vs prior month. Share +4.4 points.

  3. 3.Hershey's

    23.5%

    Moved from 2nd to 3rd. 451K estimated branded searches, +0.04% vs prior month. Share +1 points.

  4. 4.Cadbury

    15.7%

    Moved from 3rd to 4th. 301K estimated branded searches, -33.1% vs prior month. Share -6.8 points.

  5. 5.Tony's Chocolonely

    5.7%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Milka and its closest rivals

Every comparison with Milka

4 comparisons

How has branded search demand for Milka changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milka worldwide fell from 533K to 503K.
  • Across the 12 months ending September 2026, Milka’s share of searches among milk chocolate brands worldwide increased from 23.2% to 26.3%.
  • Across the 12 months ending September 2026, Milka’s share of searches among milk chocolate brands worldwide peaked at 32.3% in May 2026 and was lowest at 20.9% in November 2025.
  • Across the 12 months ending September 2026, Milka rose from 3rd to 2nd among milk chocolate brands worldwide.

How did search popularity change for milk chocolate brands worldwide in September 2026?

5 changes

  1. In September 2026, Milka overtook Hershey's and Cadbury to rank 2nd among milk chocolate brands worldwide, with 26.3% of the searches.

  2. In September 2026, Lindt gained share of searches among milk chocolate brands worldwide, from 27.5% to 28.7%.

  3. In September 2026, Hershey's gained share of searches among milk chocolate brands worldwide, from 22.6% to 23.5%.

  4. In September 2026, Cadbury lost share of searches among milk chocolate brands worldwide, from 22.5% to 15.7%.

  5. Tony's Chocolonely’s share of searches among milk chocolate brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.7% in September 2026.

How are Milka’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Milka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milka
  • milka chocolate

Do you work for Milka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Milka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free