Hershey's vs Tony's Chocolonely:Which is more popular?
In September 2026, Hershey's had more branded searches than Tony's Chocolonely among milk chocolate brands worldwide. Hershey's had about 451,000 branded searches, while Tony's Chocolonely had 110,000. Hershey's made up 23.5% of all milk chocolate brand searches we track, and Tony's Chocolonely accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about milk chocolate brands, Tony's Chocolonely appeared in all five answers and Hershey's in two. Tony's Chocolonely was mentioned before Hershey's in three out of four answers.
Who do people search for more?
Hershey's, about 4 searches for every 1 for Tony's Chocolonely
Who does AI mention more?
Tony's Chocolonely, mentioned in every answer we collected
Who does AI recommend more?
Tony's Chocolonely, named ahead of Hershey's in 3 of 4 answers
Follow Hershey's vs Tony's Chocolonely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top milk chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely appeared in all five answers. Hershey's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tony's Chocolonely was listed before Hershey's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lindt1st- Tony's Chocolonely2nd
Cadbury3rd
Milka4th- Hershey's5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tony's Chocolonely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hershey's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about milk chocolate brands
5 answers
Asked ChatGPT
“Which milk chocolate brand should I buy?”
Asked ChatGPT
“What are the best milk chocolate brands?”
Asked ChatGPT
“What's the best milk chocolate brand for everyday snacking?”
Searched Google, AI Overview
“milk chocolate brands”
Searched Google, AI Overview
“best milk chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hershey's or Tony's Chocolonely more popular in search?
This chart shows how often people search Google for Hershey's and Tony's Chocolonely by name. Each line represents a brand's share of searches for all five milk chocolate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hershey's, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lindt | Milka | Hershey's | Cadbury | Tony's Chocolonely |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 23.2% | 24% | 16% | 0.97% |
| Nov 2025 | 35.7% | 20.9% | 13.2% | 29.3% | 0.79% |
| Dec 2025 | 47.1% | 26.3% | 14.2% | 11.6% | 0.85% |
| Jan 2026 | 37.3% | 27.9% | 20.4% | 13.6% | 0.82% |
| Feb 2026 | 31.5% | 28.7% | 21.1% | 17.2% | 1.5% |
| Mar 2026 | 41.4% | 24.3% | 15.3% | 15.3% | 3.7% |
| Apr 2026 | 37.8% | 27% | 17.1% | 13.9% | 4.2% |
| May 2026 | 25.9% | 32.3% | 21.2% | 14.2% | 6.4% |
| Jun 2026 | 29% | 23% | 23.8% | 19.4% | 4.8% |
| Jul 2026 | 31% | 26.2% | 20.8% | 16.9% | 5.1% |
| Aug 2026 | 27.5% | 21.8% | 22.6% | 22.5% | 5.5% |
| Sep 2026 | 28.7% | 26.3% | 23.5% | 15.7% | 5.7% |
How has the Hershey's and Tony's Chocolonely comparison changed over the last 12 months?
3 findings
- Hershey's was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hershey's’ share of searches among milk chocolate brands worldwide moved from 24% to 23.5%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among milk chocolate brands worldwide moved from 0.97% to 5.7%, and its estimated monthly branded searches moved from 22.2K to 110K.
How did search popularity change for milk chocolate brands worldwide in September 2026?
3 changes
In September 2026, Milka overtook Hershey's and Cadbury to rank 2nd among milk chocolate brands worldwide, with 26.3% of the searches.
In September 2026, Hershey's gained share of searches among milk chocolate brands worldwide, from 22.6% to 23.5%.
Tony's Chocolonely’s share of searches among milk chocolate brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hershey's’ and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hershey's
2 branded search terms
- hershey s
- hershey's
Tony's Chocolonely
1 branded search term
- tonys chocolonely
Other head-to-heads among milk chocolate brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.