Cadbury vs Tony's Chocolonely:Which is searched more?
In September 2026, Cadbury had more branded searches than Tony's Chocolonely among milk chocolate brands worldwide. Cadbury had about 301,000 branded searches, while Tony's Chocolonely had 110,000. Cadbury made up 15.7% of all milk chocolate brand searches we track, and Tony's Chocolonely accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is Cadbury or Tony's Chocolonely more popular in search?
Compare the milk chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cadbury, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lindt | Milka | Hershey's | Cadbury | Tony's Chocolonely |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 23.2% | 24% | 16% | 0.97% |
| Nov 2025 | 35.7% | 20.9% | 13.2% | 29.3% | 0.79% |
| Dec 2025 | 47.1% | 26.3% | 14.2% | 11.6% | 0.85% |
| Jan 2026 | 37.3% | 27.9% | 20.4% | 13.6% | 0.82% |
| Feb 2026 | 31.5% | 28.7% | 21.1% | 17.2% | 1.5% |
| Mar 2026 | 41.4% | 24.3% | 15.3% | 15.3% | 3.7% |
| Apr 2026 | 37.8% | 27% | 17.1% | 13.9% | 4.2% |
| May 2026 | 25.9% | 32.3% | 21.2% | 14.2% | 6.4% |
| Jun 2026 | 29% | 23% | 23.8% | 19.4% | 4.8% |
| Jul 2026 | 31% | 26.2% | 20.8% | 16.9% | 5.1% |
| Aug 2026 | 27.5% | 21.8% | 22.6% | 22.5% | 5.5% |
| Sep 2026 | 28.7% | 26.3% | 23.5% | 15.7% | 5.7% |
How has the Cadbury and Tony's Chocolonely comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cadbury’s share of searches among milk chocolate brands worldwide moved from 16% to 15.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among milk chocolate brands worldwide moved from 0.97% to 5.7%, and its estimated monthly branded searches moved from 22.2K to 110K.
How did search popularity change for milk chocolate brands worldwide in September 2026?
3 changes
In September 2026, Milka overtook Hershey's and Cadbury to rank 2nd among milk chocolate brands worldwide, with 26.3% of the searches.
In September 2026, Cadbury lost share of searches among milk chocolate brands worldwide, from 22.5% to 15.7%.
Tony's Chocolonely’s share of searches among milk chocolate brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cadbury’s and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
1 branded search term
- cadbury
Tony's Chocolonely
1 branded search term
- tonys chocolonely
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