Neuhaus vs Toblerone:Which is more popular?
In September 2026, Toblerone had more branded searches than Neuhaus among chocolate brands worldwide. Toblerone had about 550,000 branded searches, while Neuhaus had 90,500. Toblerone made up 14.9% of all chocolate brand searches we track, and Neuhaus accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Neuhaus appeared in two of the five answers and Toblerone in one. Neuhaus was mentioned before Toblerone in two out of three answers that named either.
Who do people search for more?
Toblerone, about 6 searches for every 1 for Neuhaus
Who does AI mention more?
Neuhaus, mentioned in 2 of 5 answers, Toblerone in 1
Who does AI recommend more?
Neuhaus, named ahead of Toblerone in 2 of 3 answers
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Top chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neuhaus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toblerone was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Neuhaus was listed before Toblerone in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lindt1st
Godiva2nd
Ghirardelli3rd
Cadbury4th- Neuhaus4th
Tony's Chocolonely6th
Vosges Haut-Chocolat7th- Toblerone8th
Ferrero Rocher9th
Whittaker's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate brands
5 answers
Asked ChatGPT
“Which chocolate brand should I buy?”
Asked ChatGPT
“What are the best chocolate brands?”
Asked ChatGPT
“What's the best chocolate brand for gifting?”
Searched Google, AI Overview
“chocolate brands”
Searched Google, AI Overview
“chocolate for gifts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Neuhaus or Toblerone more popular in search?
This chart shows how often people search Google for Neuhaus and Toblerone by name. Each line represents a brand's share of searches for all ten chocolate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toblerone, Neuhaus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Lindt | Toblerone | Godiva | Cadbury | Ghirardelli | Tony's Chocolonely | Whittaker's | Neuhaus | Vosges Haut-Chocolat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 19.7% | 13.2% | 12.1% | 8.8% | 4.8% | 0.53% | 2.6% | 2.2% | 0.11% |
| Nov 2025 | 31.4% | 20.9% | 11.5% | 9.1% | 17.2% | 4.2% | 0.46% | 3.4% | 1.6% | 0.17% |
| Dec 2025 | 40.8% | 22.3% | 12.3% | 10.4% | 5.5% | 4.5% | 0.4% | 1.6% | 2% | 0.18% |
| Jan 2026 | 41.6% | 18.7% | 12.5% | 11.4% | 6.8% | 4.6% | 0.41% | 2.1% | 1.7% | 0.12% |
| Feb 2026 | 46.3% | 13.9% | 11.4% | 12.1% | 7.6% | 4.2% | 0.68% | 1.9% | 1.9% | 0.11% |
| Mar 2026 | 36.7% | 24.5% | 11% | 9.2% | 9% | 3.3% | 2.2% | 2.2% | 1.8% | 0.07% |
| Apr 2026 | 36.3% | 24.2% | 10.9% | 8.1% | 8.9% | 4% | 2.7% | 2.7% | 2.2% | 0.09% |
| May 2026 | 41.2% | 15.1% | 12.4% | 9.2% | 8.3% | 4.5% | 3.7% | 3% | 2.5% | 0.1% |
| Jun 2026 | 36.7% | 16.6% | 13.6% | 9.6% | 11.1% | 4.1% | 2.7% | 3.3% | 2.2% | 0.09% |
| Jul 2026 | 36.1% | 16.3% | 13.3% | 11.6% | 8.9% | 4.9% | 2.7% | 4% | 2.2% | 0.09% |
| Aug 2026 | 39% | 14.3% | 14.3% | 8.7% | 11.7% | 4.3% | 2.9% | 2.9% | 1.9% | 0.08% |
| Sep 2026 | 40.6% | 14.9% | 14.9% | 9.1% | 8.1% | 4.5% | 3% | 2.4% | 2.4% | 0.08% |
How has the Neuhaus and Toblerone comparison changed over the last 12 months?
3 findings
- Toblerone was ahead of Neuhaus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neuhaus’ share of searches among chocolate brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Toblerone’s share of searches among chocolate brands worldwide moved from 13.2% to 14.9%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for chocolate brands worldwide in September 2026?
2 changes
In September 2026, Toblerone gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.
In September 2026, Neuhaus gained share of searches among chocolate brands worldwide, from 1.9% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neuhaus’ and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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