Toblerone vs Whittaker's:Which is more popular by branded search?
In August 2026, Toblerone had more branded searches than Whittaker's among chocolate brands worldwide. Toblerone was estimated to have 550K branded searches compared to Whittaker's’ 110K, and held a 17.4% Share of Search versus Whittaker's’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toblerone or Whittaker's?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toblerone, Whittaker's. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Lindt | Toblerone | Cadbury | Whittaker's |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 11% | 3.3% |
| Nov 2025 | 37.2% | 24.8% | 13.7% | 20.3% | 4.1% |
| Dec 2025 | 49.4% | 27.1% | 14.9% | 6.6% | 2% |
| Jan 2026 | 50.9% | 22.9% | 15.3% | 8.4% | 2.5% |
| Feb 2026 | 57.1% | 17.2% | 14% | 9.4% | 2.3% |
| Mar 2026 | 44% | 29.3% | 13.2% | 10.8% | 2.6% |
| Apr 2026 | 43.8% | 29.2% | 13.1% | 10.7% | 3.2% |
| May 2026 | 51.5% | 18.9% | 15.5% | 10.3% | 3.8% |
| Jun 2026 | 45.2% | 20.4% | 16.7% | 13.6% | 4.1% |
| Jul 2026 | 45.9% | 20.7% | 16.9% | 11.3% | 5.1% |
| Aug 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Toblerone and Whittaker's comparison changed over the last 12 months?
3 findings
- Toblerone was ahead of Whittaker's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide moved from 16.4% to 17.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands worldwide moved from 3.3% to 3.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for chocolate brands worldwide in August 2026?
2 changes
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.
Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toblerone’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toblerone
1 branded search term
- toblerone
Whittaker's
1 branded search term
- whittakers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.