Brandwave

Bonne Maman vs Fix & Fogg:Which is more popular?

In September 2026, Bonne Maman had more branded searches than Fix & Fogg among spread brands worldwide. Bonne Maman had about 90,500 branded searches, while Fix & Fogg had 590. Bonne Maman made up 5.4% of all spread brand searches we track, and Fix & Fogg accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about spread brands, Bonne Maman appeared in one of the five answers and Fix & Fogg in none.

Among spread brands worldwide in September 2026

Who do people search for more?

Bonne Maman, about 153 searches for every 1 for Fix & Fogg

Bonne Maman 90.5K searchesFix & Fogg 590 searches

Who does AI mention more?

Bonne Maman, mentioned in 1 of 5 answers, Fix & Fogg in 0

Bonne Maman in 1 of 5Fix & Fogg in 0 of 5

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Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fix & Fogg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jif1st
  2. Nutella2nd
  3. Smucker's Natural3rd
  4. Justin’s4th
  5. Bonne Maman5th
  6. Peanut Butter & Co6th
  7. Vegemite–
  8. Pic's–
  9. Fix & Fogg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smucker's Natural3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Justin’s2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peanut Butter & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegemite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pic's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fix & Fogg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bonne Maman or Fix & Fogg more popular in search?

This chart shows how often people search Google for Bonne Maman and Fix & Fogg by name. Each line represents a brand's share of searches for all nine spread brands we track, month by month, from English-language searches worldwide.

Bonne Maman and Fix & Fogg among spread brands worldwide, by month

Share of searches by month for Bonne Maman, Fix & Fogg. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaVegemiteBonne MamanJifPic'sPeanut Butter & CoSmucker's NaturalFix & FoggJustin’s
Oct 202571.4%17.6%6.4%2.9%1.2%0.39%0.05%0.03%<0.01%
Nov 202564.4%23.7%7.1%3.2%1.2%0.43%0.06%0.04%<0.01%
Dec 202567.7%20.4%7.4%2.7%1.2%0.4%0.07%0.03%<0.01%
Jan 202665.8%24.2%4.9%3.3%1.3%0.46%0.11%0.04%<0.01%
Feb 202677.2%15.5%3.8%2.1%0.93%0.35%0.05%0.02%<0.01%
Mar 202669.5%21%5.2%2.8%1.1%0.38%0.06%0.03%<0.01%
Apr 202670.5%21.3%4.3%2.3%1%0.46%0.06%0.03%<0.01%
May 202670.5%21.3%4.3%2.3%1.1%0.39%0.05%0.03%<0.01%
Jun 202655.8%37.6%3.4%1.9%0.91%0.4%0.04%0.03%<0.01%
Jul 202666.2%24.4%4.9%2.7%1.3%0.46%0.06%0.04%<0.01%
Aug 202667.7%20.4%7.5%2.7%1.2%0.39%0.05%0.04%<0.01%
Sep 202672.1%17.8%5.4%2.9%1.3%0.42%0.04%0.03%<0.01%

How has the Bonne Maman and Fix & Fogg comparison changed over the last 12 months?

3 findings
  • Bonne Maman was ahead of Fix & Fogg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonne Maman’s share of searches among spread brands worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Fix & Fogg’s share of searches among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for spread brands worldwide in September 2026?

2 changes

  1. In September 2026, Bonne Maman lost share of searches among spread brands worldwide, from 7.5% to 5.4%.

  2. Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonne Maman’s and Fix & Fogg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonne Maman

1 branded search term

  • bonne maman

Fix & Fogg

1 branded search term

  • fix & fogg

How the Brand Demand Index is measured

Other head-to-heads among spread brands

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