How popular isFix & Fogg in search?
In August 2026, there were an estimated 720 branded searches for Fix & Fogg worldwide which is up 50% over the last 11 months. Fix & Fogg holds 0.24% estimated Share of Search among peanut butter brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which peanut butter brands compete with Fix & Fogg?
Share of Search by month for Kraft, Skippy, Jif, Pic's, Fix & Fogg. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Skippy | Jif | Pic's | Fix & Fogg |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24% | 16% | 6.4% | 0.16% |
| Nov 2025 | 58.6% | 21.6% | 14.4% | 5.2% | 0.17% |
| Dec 2025 | 60.2% | 22.2% | 12.1% | 5.4% | 0.14% |
| Jan 2026 | 53.4% | 24% | 16% | 6.4% | 0.19% |
| Feb 2026 | 52.5% | 28.8% | 12.9% | 5.7% | 0.15% |
| Mar 2026 | 53.4% | 24% | 16% | 6.4% | 0.16% |
| Apr 2026 | 53% | 23.8% | 15.9% | 7.1% | 0.19% |
| May 2026 | 52.7% | 23.6% | 15.8% | 7.7% | 0.23% |
| Jun 2026 | 52.7% | 23.6% | 15.8% | 7.7% | 0.23% |
| Jul 2026 | 52.7% | 23.6% | 15.8% | 7.7% | 0.23% |
| Aug 2026 | 55.4% | 20.3% | 16.6% | 7.4% | 0.24% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 165K | +22.2% | +2.8 points | |
| 2, held 2nd | 20.3% | 60.5K | 0% | -3.3 points | |
| 3, held 3rd | 16.6% | 49.5K | +22.2% | +0.8 points | |
| 4, held 4th | 7.4% | 22K | +11.1% | -0.3 points | |
| 5, held 5th | 0.24% | 720 | +22% | 0 points |
1.
Kraft
55.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
2.
Skippy
20.3%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.
Jif16.6%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
4.
Pic's7.4%
Held 4th. 22K estimated branded searches, +11.1% vs prior month. Share -0.3 points.
0.24%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between Fix & Fogg and its closest rivals
Every comparison with Fix & Fogg
4 comparisons
How has branded search demand for Fix & Fogg changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fix & Fogg worldwide rose from 480 to 720.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide held steady, from 0.16% to 0.24%.
How did search popularity change for peanut butter brands worldwide in August 2026?
5 changes
In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 52.7% to 55.4%.
In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 15.8% to 16.6%.
In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 23.6% to 20.3%.
Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
Estimated monthly branded searches for Pic's worldwide rose 11.1% over 11 measured months, from 19.8K to 22K in August 2026.
How is Fix & Fogg measured?
Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fix & fogg
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