Fix & Fogg vs Skippy:Which is more popular by branded search?

Name: Fix & Fogg vs Skippy: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Skippy had more branded searches than Fix & Fogg among peanut butter brands worldwide. Skippy was estimated to have 60.5K branded searches compared to Fix & Fogg’s 720, and held a 21% Share of Search versus Fix & Fogg’s 0.25%. These are worldwide searches for English-language branded terms.

Share of Search among peanut butter brands worldwide in August 2026Which is more popular in search, Fix & Fogg or Skippy?

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Which is more popular in search, Fix & Fogg or Skippy?

Compare the peanut butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fix & Fogg and Skippy among peanut butter brands worldwide, by month

Month	Kraft	Skippy	Jif	Pic's	Fix & Fogg
Oct 2025	55.2%	24.8%	16.6%	3.3%	0.16%
Nov 2025	60.3%	22.2%	14.9%	2.4%	0.18%
Dec 2025	62%	22.8%	12.5%	2.5%	0.15%
Jan 2026	55.2%	24.7%	16.6%	3.3%	0.2%
Feb 2026	54.2%	29.7%	13.3%	2.7%	0.16%
Mar 2026	55.2%	24.8%	16.6%	3.3%	0.16%
Apr 2026	55.2%	24.7%	16.6%	3.3%	0.2%
May 2026	54.8%	24.5%	16.4%	4%	0.24%
Jun 2026	54.8%	24.5%	16.4%	4%	0.24%
Jul 2026	54.8%	24.5%	16.4%	4%	0.24%
Aug 2026	57.3%	21%	17.2%	4.2%	0.25%
Sep 2026	—	—	—	—	—

How has the Fix & Fogg and Skippy comparison changed over the last 12 months?

3 findings

Skippy was ahead of Fix & Fogg in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide moved from 0.16% to 0.25%, and its estimated monthly branded searches moved from 480 to 720.
Across the 11 months ending August 2026, Skippy’s estimated Share of Search among peanut butter brands worldwide moved from 24.8% to 21%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for peanut butter brands worldwide in August 2026?

2 changes

In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.
Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fix & Fogg’s and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.