Fix & Fogg vs Nutella:Which is searched more?
In September 2026, Nutella had more branded searches than Fix & Fogg among spread brands worldwide. Nutella was estimated to have 1.2M branded searches compared to Fix & Fogg’s 590, and held a 66.1% Share of Search versus Fix & Fogg’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fix & Fogg or Nutella?
Compare the Marmite, peanut butter and sweet spread brands people put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nutella, Fix & Fogg. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Marmite | Vegemite | Pic's | Fix & Fogg |
|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.8% | 16.8% | 1.1% | 0.03% |
| Nov 2025 | 59.3% | 17.8% | 21.8% | 1.1% | 0.03% |
| Dec 2025 | 61.7% | 18.6% | 18.6% | 1.1% | 0.03% |
| Jan 2026 | 61.2% | 15.1% | 22.5% | 1.2% | 0.04% |
| Feb 2026 | 72.6% | 11.9% | 14.6% | 0.87% | 0.02% |
| Mar 2026 | 65.8% | 13.3% | 19.8% | 1.1% | 0.03% |
| Apr 2026 | 65.9% | 13.3% | 19.9% | 0.97% | 0.03% |
| May 2026 | 65.8% | 13.3% | 19.8% | 1.1% | 0.03% |
| Jun 2026 | 53.9% | 8.9% | 36.3% | 0.87% | 0.03% |
| Jul 2026 | 59.2% | 17.8% | 21.8% | 1.2% | 0.03% |
| Aug 2026 | 65.7% | 13.2% | 19.8% | 1.2% | 0.04% |
| Sep 2026 | 66.1% | 16.3% | 16.3% | 1.2% | 0.03% |
How has the Fix & Fogg and Nutella comparison changed over the last 12 months?
3 findings
- Nutella was ahead of Fix & Fogg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fix & Fogg’s estimated Share of Search among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Nutella’s estimated Share of Search among spread brands worldwide moved from 68.3% to 66.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for spread brands worldwide in September 2026?
2 changes
Nutella’s estimated Share of Search among spread brands worldwide has gained ground for 3 months in a row, from 53.9% to 66.1% in September 2026.
Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
Other head-to-heads among spread brands
How each brand is measured
Brandwave collects information about searches that people make online using Fix & Fogg’s and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fix & Fogg
1 branded search term
- fix & fogg
Nutella
1 branded search term
- nutella
Put your own brand in this comparison
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