Fix & Fogg vs Justin’s:Which is searched more?
In September 2026, Fix & Fogg had more branded searches than Justin’s among spread brands worldwide. Fix & Fogg had about 590 branded searches, while Justin’s had 80. Fix & Fogg made up 0.03% of all spread brand searches we track, and Justin’s accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Fix & Fogg or Justin’s more popular in search?
Compare the Marmite, peanut butter and sweet spread brands people put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fix & Fogg, Justin’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Vegemite | Bonne Maman | Jif | Pic's | Peanut Butter & Co | Smucker's Natural | Fix & Fogg | Justin’s |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.6% | 6.4% | 2.9% | 1.2% | 0.39% | 0.05% | 0.03% | <0.01% |
| Nov 2025 | 64.4% | 23.7% | 7.1% | 3.2% | 1.2% | 0.43% | 0.06% | 0.04% | <0.01% |
| Dec 2025 | 67.7% | 20.4% | 7.4% | 2.7% | 1.2% | 0.4% | 0.07% | 0.03% | <0.01% |
| Jan 2026 | 65.8% | 24.2% | 4.9% | 3.3% | 1.3% | 0.46% | 0.11% | 0.04% | <0.01% |
| Feb 2026 | 77.2% | 15.5% | 3.8% | 2.1% | 0.93% | 0.35% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 69.5% | 21% | 5.2% | 2.8% | 1.1% | 0.38% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1% | 0.46% | 0.06% | 0.03% | <0.01% |
| May 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1.1% | 0.39% | 0.05% | 0.03% | <0.01% |
| Jun 2026 | 55.8% | 37.6% | 3.4% | 1.9% | 0.91% | 0.4% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.2% | 24.4% | 4.9% | 2.7% | 1.3% | 0.46% | 0.06% | 0.04% | <0.01% |
| Aug 2026 | 67.7% | 20.4% | 7.5% | 2.7% | 1.2% | 0.39% | 0.05% | 0.04% | <0.01% |
| Sep 2026 | 72.1% | 17.8% | 5.4% | 2.9% | 1.3% | 0.42% | 0.04% | 0.03% | <0.01% |
How has the Fix & Fogg and Justin’s comparison changed over the last 12 months?
3 findings
- Fix & Fogg was ahead of Justin’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fix & Fogg’s share of searches among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Justin’s’ share of searches among spread brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 80.
How did search popularity change for spread brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Justin’s worldwide rose 60% over 12 measured months, from 50 to 80 in September 2026.
Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fix & Fogg’s and Justin’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fix & Fogg
1 branded search term
- fix & fogg
Justin’s
2 branded search terms
- justins almond butter
- justins peanut butter
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