Brandwave

How popular isPeanut Butter & Co?

In September 2026, people searched for Peanut Butter & Co by name about 7,020 times worldwide, about the same as the previous year. These searches made up 0.42% of all global spread brand searches, placing Peanut Butter & Co sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about spread brands, Peanut Butter & Co appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Peanut Butter & Co is the sixth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. NutellaShare of searches 72.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. VegemiteShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Bonne MamanShare of searches 5.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. JifShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Peanut Butter & CoShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+4 more

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Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peanut Butter & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Peanut Butter & Co is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jif1st
  2. Nutella2nd
  3. Smucker's Natural3rd
  4. Justin’s4th
  5. Bonne Maman5th
  6. Peanut Butter & Co6th
  7. Vegemite–
  8. Pic's–
  9. Fix & Fogg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smucker's Natural3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Justin’s2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peanut Butter & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegemite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pic's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fix & Fogg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spread brands compete with Peanut Butter & Co?

Peanut Butter & Co against spread brands worldwide, by month

Share of searches by month for Nutella, Vegemite, Bonne Maman, Jif, Peanut Butter & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaVegemiteBonne MamanJifPic'sPeanut Butter & CoSmucker's NaturalFix & FoggJustin’s
Oct 202571.4%17.6%6.4%2.9%1.2%0.39%0.05%0.03%<0.01%
Nov 202564.4%23.7%7.1%3.2%1.2%0.43%0.06%0.04%<0.01%
Dec 202567.7%20.4%7.4%2.7%1.2%0.4%0.07%0.03%<0.01%
Jan 202665.8%24.2%4.9%3.3%1.3%0.46%0.11%0.04%<0.01%
Feb 202677.2%15.5%3.8%2.1%0.93%0.35%0.05%0.02%<0.01%
Mar 202669.5%21%5.2%2.8%1.1%0.38%0.06%0.03%<0.01%
Apr 202670.5%21.3%4.3%2.3%1%0.46%0.06%0.03%<0.01%
May 202670.5%21.3%4.3%2.3%1.1%0.39%0.05%0.03%<0.01%
Jun 202655.8%37.6%3.4%1.9%0.91%0.4%0.04%0.03%<0.01%
Jul 202666.2%24.4%4.9%2.7%1.3%0.46%0.06%0.04%<0.01%
Aug 202667.7%20.4%7.5%2.7%1.2%0.39%0.05%0.04%<0.01%
Sep 202672.1%17.8%5.4%2.9%1.3%0.42%0.04%0.03%<0.01%

  1. 1.Nutella

    72.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.Vegemite

    17.8%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Bonne Maman

    5.4%

    Held 3rd. 90.5K estimated branded searches, -33% vs prior month. Share -2.1 points.

  4. 4.Jif

    2.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Pic's

    1.3%

    Held 5th. 22K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Peanut Butter & Co

    0.42%

    Held 6th. 7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Smucker's Natural

    0.04%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Fix & Fogg

    0.03%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  9. 9.Justin’s

    <0.01%

    Held 9th. 80 estimated branded searches, -11.1% vs prior month. Share 0 points.

Compare popularity between Peanut Butter & Co and its closest rivals

Every comparison with Peanut Butter & Co

8 comparisons

How has branded search demand for Peanut Butter & Co changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peanut Butter & Co worldwide held steady, from 6.7K to 7K.
  • Across the 12 months ending September 2026, Peanut Butter & Co’s share of searches among spread brands worldwide held steady, from 0.39% to 0.42%.

How did search popularity change for spread brands worldwide in September 2026?

6 changes

  1. In September 2026, Nutella gained share of searches among spread brands worldwide, from 67.7% to 72.1%.

  2. In September 2026, Vegemite lost share of searches among spread brands worldwide, from 20.4% to 17.8%.

  3. In September 2026, Bonne Maman lost share of searches among spread brands worldwide, from 7.5% to 5.4%.

  4. Jif’s share of searches among spread brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.9% in September 2026.

  5. Estimated monthly branded searches for Justin’s worldwide rose 60% over 12 measured months, from 50 to 80 in September 2026.

  6. Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Peanut Butter & Co’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Peanut Butter & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peanut butter and co
  • peanut butter co
  • peanutbutterco

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