Brandwave

Justin’s vs Peanut Butter & Co:Which is more popular?

In September 2026, Peanut Butter & Co had more branded searches than Justin’s among spread brands worldwide. Peanut Butter & Co had about 7,020 branded searches, while Justin’s had 80. Peanut Butter & Co made up 0.42% of all spread brand searches we track, and Justin’s accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about spread brands, Justin’s appeared in two of the five answers and Peanut Butter & Co in one. Justin’s was mentioned before Peanut Butter & Co in every answer that named either.

Among spread brands worldwide in September 2026

Who do people search for more?

Peanut Butter & Co, about 88 searches for every 1 for Justin’s

Peanut Butter & Co 7K searchesJustin’s 80 searches

Who does AI mention more?

Justin’s, mentioned in 2 of 5 answers, Peanut Butter & Co in 1

Justin’s in 2 of 5Peanut Butter & Co in 1 of 5

Who does AI recommend more?

Justin’s, named ahead of Peanut Butter & Co in 2 of 2 answers

Justin’s first in 2Peanut Butter & Co never first

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Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Justin’s was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Peanut Butter & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Justin’s was listed before Peanut Butter & Co in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jif1st
  2. Nutella2nd
  3. Smucker's Natural3rd
  4. Justin’s4th
  5. Bonne Maman5th
  6. Peanut Butter & Co6th
  7. Vegemite–
  8. Pic's–
  9. Fix & Fogg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smucker's Natural3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Justin’s2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peanut Butter & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegemite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pic's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fix & Fogg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Justin’s or Peanut Butter & Co more popular in search?

This chart shows how often people search Google for Justin’s and Peanut Butter & Co by name. Each line represents a brand's share of searches for all nine spread brands we track, month by month, from English-language searches worldwide.

Justin’s and Peanut Butter & Co among spread brands worldwide, by month

Share of searches by month for Peanut Butter & Co, Justin’s. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaVegemiteBonne MamanJifPic'sPeanut Butter & CoSmucker's NaturalFix & FoggJustin’s
Oct 202571.4%17.6%6.4%2.9%1.2%0.39%0.05%0.03%<0.01%
Nov 202564.4%23.7%7.1%3.2%1.2%0.43%0.06%0.04%<0.01%
Dec 202567.7%20.4%7.4%2.7%1.2%0.4%0.07%0.03%<0.01%
Jan 202665.8%24.2%4.9%3.3%1.3%0.46%0.11%0.04%<0.01%
Feb 202677.2%15.5%3.8%2.1%0.93%0.35%0.05%0.02%<0.01%
Mar 202669.5%21%5.2%2.8%1.1%0.38%0.06%0.03%<0.01%
Apr 202670.5%21.3%4.3%2.3%1%0.46%0.06%0.03%<0.01%
May 202670.5%21.3%4.3%2.3%1.1%0.39%0.05%0.03%<0.01%
Jun 202655.8%37.6%3.4%1.9%0.91%0.4%0.04%0.03%<0.01%
Jul 202666.2%24.4%4.9%2.7%1.3%0.46%0.06%0.04%<0.01%
Aug 202667.7%20.4%7.5%2.7%1.2%0.39%0.05%0.04%<0.01%
Sep 202672.1%17.8%5.4%2.9%1.3%0.42%0.04%0.03%<0.01%

How has the Justin’s and Peanut Butter & Co comparison changed over the last 12 months?

3 findings

How did search popularity change for spread brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Justin’s worldwide rose 60% over 12 measured months, from 50 to 80 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Justin’s’ and Peanut Butter & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Justin’s

2 branded search terms

  • justins almond butter
  • justins peanut butter

Peanut Butter & Co

3 branded search terms

  • peanut butter and co
  • peanut butter co
  • peanutbutterco

How the Brand Demand Index is measured

Other head-to-heads among spread brands

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