Brandwave

Jif vs Peanut Butter & Co:Which is more popular?

In September 2026, Jif had more branded searches than Peanut Butter & Co among spread brands worldwide. Jif had about 49,500 branded searches, while Peanut Butter & Co had 7,020. Jif made up 2.9% of all spread brand searches we track, and Peanut Butter & Co accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about spread brands, Jif appeared in three of the five answers and Peanut Butter & Co in one. Jif was mentioned before Peanut Butter & Co in every answer.

Among spread brands worldwide in September 2026

Who do people search for more?

Jif, about 7 searches for every 1 for Peanut Butter & Co

Jif 49.5K searchesPeanut Butter & Co 7K searches

Who does AI mention more?

Jif, mentioned in 3 of 5 answers, Peanut Butter & Co in 1

Jif in 3 of 5Peanut Butter & Co in 1 of 5

Who does AI recommend more?

Jif, named ahead of Peanut Butter & Co in every answer

Jif first in 3Peanut Butter & Co never first

Follow Jif vs Peanut Butter & Co and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top spread brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jif was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Peanut Butter & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jif was listed before Peanut Butter & Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jif1st
  2. Nutella2nd
  3. Smucker's Natural3rd
  4. Justin’s4th
  5. Bonne Maman5th
  6. Peanut Butter & Co6th
  7. Vegemite–
  8. Pic's–
  9. Fix & Fogg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smucker's Natural3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Justin’s2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peanut Butter & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegemite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pic's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fix & Fogg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spread brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jif or Peanut Butter & Co more popular in search?

This chart shows how often people search Google for Jif and Peanut Butter & Co by name. Each line represents a brand's share of searches for all nine spread brands we track, month by month, from English-language searches worldwide.

Jif and Peanut Butter & Co among spread brands worldwide, by month

Share of searches by month for Jif, Peanut Butter & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthNutellaVegemiteBonne MamanJifPic'sPeanut Butter & CoSmucker's NaturalFix & FoggJustin’s
Oct 202571.4%17.6%6.4%2.9%1.2%0.39%0.05%0.03%<0.01%
Nov 202564.4%23.7%7.1%3.2%1.2%0.43%0.06%0.04%<0.01%
Dec 202567.7%20.4%7.4%2.7%1.2%0.4%0.07%0.03%<0.01%
Jan 202665.8%24.2%4.9%3.3%1.3%0.46%0.11%0.04%<0.01%
Feb 202677.2%15.5%3.8%2.1%0.93%0.35%0.05%0.02%<0.01%
Mar 202669.5%21%5.2%2.8%1.1%0.38%0.06%0.03%<0.01%
Apr 202670.5%21.3%4.3%2.3%1%0.46%0.06%0.03%<0.01%
May 202670.5%21.3%4.3%2.3%1.1%0.39%0.05%0.03%<0.01%
Jun 202655.8%37.6%3.4%1.9%0.91%0.4%0.04%0.03%<0.01%
Jul 202666.2%24.4%4.9%2.7%1.3%0.46%0.06%0.04%<0.01%
Aug 202667.7%20.4%7.5%2.7%1.2%0.39%0.05%0.04%<0.01%
Sep 202672.1%17.8%5.4%2.9%1.3%0.42%0.04%0.03%<0.01%

How has the Jif and Peanut Butter & Co comparison changed over the last 12 months?

3 findings
  • Jif was ahead of Peanut Butter & Co in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jif’s share of searches among spread brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Peanut Butter & Co’s share of searches among spread brands worldwide moved from 0.39% to 0.42%, and its estimated monthly branded searches moved from 6.7K to 7K.

How did search popularity change for spread brands worldwide in September 2026?

1 change

  1. Jif’s share of searches among spread brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.9% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Jif’s and Peanut Butter & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jif

1 branded search term

  • jif

Peanut Butter & Co

3 branded search terms

  • peanut butter and co
  • peanut butter co
  • peanutbutterco

How the Brand Demand Index is measured

Other head-to-heads among spread brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free