Peanut Butter & Co vs Smucker's Natural:Which is searched more?
In September 2026, Peanut Butter & Co had more branded searches than Smucker's Natural among spread brands worldwide. Peanut Butter & Co had about 7,020 branded searches, while Smucker's Natural had 720. Peanut Butter & Co made up 0.42% of all spread brand searches we track, and Smucker's Natural accounted for 0.04%. These are worldwide searches for English-language branded terms.
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Is Peanut Butter & Co or Smucker's Natural more popular in search?
Compare the Marmite, peanut butter and sweet spread brands people put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Peanut Butter & Co, Smucker's Natural. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Vegemite | Bonne Maman | Jif | Pic's | Peanut Butter & Co | Smucker's Natural | Fix & Fogg | Justin’s |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.6% | 6.4% | 2.9% | 1.2% | 0.39% | 0.05% | 0.03% | <0.01% |
| Nov 2025 | 64.4% | 23.7% | 7.1% | 3.2% | 1.2% | 0.43% | 0.06% | 0.04% | <0.01% |
| Dec 2025 | 67.7% | 20.4% | 7.4% | 2.7% | 1.2% | 0.4% | 0.07% | 0.03% | <0.01% |
| Jan 2026 | 65.8% | 24.2% | 4.9% | 3.3% | 1.3% | 0.46% | 0.11% | 0.04% | <0.01% |
| Feb 2026 | 77.2% | 15.5% | 3.8% | 2.1% | 0.93% | 0.35% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 69.5% | 21% | 5.2% | 2.8% | 1.1% | 0.38% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1% | 0.46% | 0.06% | 0.03% | <0.01% |
| May 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1.1% | 0.39% | 0.05% | 0.03% | <0.01% |
| Jun 2026 | 55.8% | 37.6% | 3.4% | 1.9% | 0.91% | 0.4% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.2% | 24.4% | 4.9% | 2.7% | 1.3% | 0.46% | 0.06% | 0.04% | <0.01% |
| Aug 2026 | 67.7% | 20.4% | 7.5% | 2.7% | 1.2% | 0.39% | 0.05% | 0.04% | <0.01% |
| Sep 2026 | 72.1% | 17.8% | 5.4% | 2.9% | 1.3% | 0.42% | 0.04% | 0.03% | <0.01% |
How has the Peanut Butter & Co and Smucker's Natural comparison changed over the last 12 months?
3 findings
- Peanut Butter & Co was ahead of Smucker's Natural in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peanut Butter & Co’s share of searches among spread brands worldwide moved from 0.39% to 0.42%, and its estimated monthly branded searches moved from 6.7K to 7K.
- Across the 12 months ending September 2026, Smucker's Natural’s share of searches among spread brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for spread brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Smucker's Natural worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Peanut Butter & Co’s and Smucker's Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peanut Butter & Co
3 branded search terms
- peanut butter and co
- peanut butter co
- peanutbutterco
Smucker's Natural
1 branded search term
- smuckers natural
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