Brandwave

Jam brands:Which brands are most popular in search?

In August 2026, St Dalfour was the most searched among jam brands worldwide, with an estimated 18.1K branded searches and 51.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. St Dalfour51.8%
  2. Smucker's15.5%
  3. Wilkin & Sons15.5%
  4. Cottee's12.6%
  5. Hartley's4.6%
  6. Bonne Maman0.14%

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Share of SearchLeaderboard

Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jam brands worldwide, by month

Share of Search by month for St Dalfour, Smucker's, Wilkin & Sons, Cottee's, Hartley's. The figures are in the table below the chart.

View monthly share of search table
MonthSt DalfourSmucker'sWilkin & SonsCottee'sHartley'sBonne Maman
Oct 202550%12.2%14.9%18.2%4.4%0.25%
Nov 202550%12.2%18.2%14.9%4.4%0.25%
Dec 202548.7%14.5%17.7%14.5%4.3%0.24%
Jan 202640.2%14.7%22%17.9%5.2%0.14%
Feb 202645.1%13.4%20.1%16.4%4.9%0.12%
Mar 202645.4%16.5%16.5%16.5%4.9%0.09%
Apr 202646.8%17.1%17.1%13.9%5.1%0.13%
May 202645.3%16.5%16.5%16.5%4.9%0.15%
Jun 202644.9%16.4%16.4%16.4%5.8%0.09%
Jul 202648.3%14.4%17.6%14.4%5.2%0.13%
Aug 202651.8%15.5%15.5%12.6%4.6%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.St Dalfour

    51.8%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Smucker's

    15.5%

    Moved from 4th to 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  3. 3.Wilkin & Sons

    15.5%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Cottee's

    12.6%

    Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Hartley's

    4.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Bonne Maman

    0.14%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jam brands worldwide?

In August 2026, St Dalfour was the most searched among jam brands worldwide, with an estimated 18.1K branded searches and 51.8% estimated Share of Search within this set. Smucker's is in 2nd place, 36.3 percentage points behind at 15.5% Share of Search.

Global jam brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
St Dalfour50% → 51.8%51.8%Aug 202640.2%Jan 20261st
Smucker's12.2% → 15.5%17.1%Apr 202612.2%Oct 20254th → 2nd
Wilkin & Sons14.9% → 15.5%22%Jan 202614.9%Oct 20253rd
Cottee's18.2% → 12.6%18.2%Oct 202512.6%Aug 20262nd → 4th
Hartley's4.4% → 4.6%5.8%Jun 20264.3%Dec 20255th
Bonne Maman0.25% → 0.14%0.25%Oct 20250.09%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam brands worldwide increased from 50% to 51.8%.
  • Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide increased from 12.2% to 15.5%.
  • Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide increased from 14.9% to 15.5%.
  • Across the 11 months ending August 2026, Cottee's’ estimated Share of Search among jam brands worldwide decreased from 18.2% to 12.6%.
  • Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam brands worldwide peaked at 51.8% in August 2026 and was lowest at 40.2% in January 2026.
  • Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide peaked at 17.1% in April 2026 and was lowest at 12.2% in October 2025.
  • Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide peaked at 22% in January 2026 and was lowest at 14.9% in October 2025.
  • Across the 11 months ending August 2026, Hartley's’ estimated Share of Search among jam brands worldwide peaked at 5.8% in June 2026 and was lowest at 4.3% in December 2025.
  • Across the 11 months ending August 2026, Smucker's rose from 4th to 2nd among jam brands worldwide.
  • Across the 11 months ending August 2026, Cottee's fell from 2nd to 4th among jam brands worldwide.
  • Across the 11 months ending August 2026, Hartley's and Bonne Maman held steady: their estimated Share of Search among jam brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for jam brands worldwide in August 2026?

  1. In August 2026, Smucker's overtook Cottee's to rank 2nd among jam brands worldwide, at 15.5%.

  2. In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%.

  3. In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.

  4. In August 2026, Cottee's lost estimated Share of Search among jam brands worldwide, from 14.4% to 12.6%.

  5. In August 2026, Hartley's lost estimated Share of Search among jam brands worldwide, from 5.2% to 4.6%.

  6. Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

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